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Jeff Kravitz / Contributor through Getty Pictures
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Megan Thee Stallion
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In June’s “Accent,” Megan Thee Stallion rapped, “True Faith, I really feel like a stallion, horseshoes on my a**.” Now, the Grammy Award-winning rapper and the denim label are bringing these lyrics to life with their The place Vacation Needs Come True marketing campaign, which formally launched on Tuesday (Oct. 22).
“Working with True Faith is such a full circle second,” Megan shared in a press assertion, per VIBE. “I’ve been a fan of the model since I used to be a child, so it’s actually thrilling to star on this marketing campaign and convey within the Scorching Woman Holidays in a particular method.”
The collaboration got here alongside imagery of the Good Information artist and Hunxho, who modeled menswear. In a single photograph, Megan wears a purple crop high with the True Faith brand and denims with matching stitching. In one other, she sports activities a denim-on-denim look.
True Faith CEO Michael Buckley chimed in: “Partnering with Megan Thee Stallion is a recreation changer for us. She’s the right face for our ladies’s enterprise, which is prospering with double-digit progress in comparison with final yr.”
CMO Kristen D’Arcy added, “I couldn’t be extra thrilled to mark our second annual vacation marketing campaign with Megan, who is not only a fan but additionally ‘true’ to what our model stands for. With a various, participating method, we’re desperate to welcome each loyal and new prospects into our True Faith household.”
The “Mamushi” hitmaker will unveil her second mission of the yr, MEGAN: ACT II, on Friday (Oct. 25). Forward of its launch, she’s dropped a number of hints at what followers can anticipate, like a potential Flo Milli collaboration and the RM-assisted “Neva Play,” which got here out in September.
The next week, on Oct. 31, Megan’s documentary with Amazon Prime Video, Megan Thee Stallion: In Her Phrases, is slated to hit the streaming service. It’s anticipated to deal with sensitive topics, like her mom passing away and the taking pictures incident involving Tory Lanez.