It lives, it dies, it lives once more! As of in the present day, streaming service Max has formally rebranded as HBO Max, a return to the identify it initially launched beneath in Might 2020.
The choice for Max to as soon as once more be generally known as HBO Max is attributed to Warner Bros. Discovery pivoting away from its want for the streamer to embody a large swath of content material for everyone, together with those that would possibly desire Discovery Channel actuality reveals over HBO’s critically acclaimed sequence and movies. The return of HBO to the identify is an effort to re-emphasize that community’s energy as a model.
HBO Max was preceded by the companies HBO Go and HBO Now. For extra, take a look at our Greatest TV Exhibits of 2025 (So Far) record, the place HBO/Max sequence made a giant splash on the high of the record.