NBC has 31.3 million causes to be of excellent cheer this vacation season. That’s the variety of viewers who tuned in on Thursday, November 28, to look at the 2024 Macy’s Thanksgiving Day Parade on all platforms, together with Peacock, NBC’s streaming sibling.
That tally marks the biggest-ever TV viewers for the parade, with viewership rising 10 % from final 12 months’s complete of 28.5 million, in response to a community press launch. And with 23.6 million viewers watching the parade on NBC, this 12 months’s broadcast additionally ranks the most-watched leisure present on linear tv since ABC aired 2020’s Academy Awards.
Within the 18-to-49-year-old demographic, this 12 months’s parade hit a 5.4 score and stands because the highest-rated telecast since 2021’s New Yr’s Rockin’ Eve.
And the success carried over to The Nationwide Canine Present, which aired instantly after the parade on Thursday. That particular bought 12.2 million viewers to “heel” throughout all platforms — a 5% acquire from final 12 months — marking probably the most watched version of the annual canine present since 2020.
The 2024 Macy’s Thanksgiving Day Parade featured performances from stars like Jennifer Hudson, Billy Porter, and Kylie Minogue, whereas the casts of Broadway reveals together with Demise Turns into Her and Hell’s Kitchen energized Herald Sq.. And, as all the time, balloons had been an enormous attraction, with inflatable variations of Minnie Mouse, Spider-Man, and Goku amongst 2024’s new additions.
“The Macy’s Thanksgiving Day Parade is an occasion by which we take huge delight, and it’s an absolute pleasure to know that there was a file variety of folks watching throughout each NBC and Peacock,” stated Jen Neal, Govt Vice President, Reside Occasions and Specials, NBCU Leisure. “The parade is a practice like no different. Yr after 12 months, it’s one of the best ways to kick off the vacation season, and we’re thrilled to be part of it with our companions at Macy’s.”
Added Macy’s Thanksgiving Day Parade govt producer Will Coss, “The Macy’s Thanksgiving Day Parade is a beloved custom that yearly marks the start of the vacation season. Macy’s is honored to carry this iconic expertise to life and create moments of inspiration and pleasure via world-class leisure that solely we will ship for our clients and the nation.”