tvN’s newest Monday-Tuesday drama, The Divorce Insurance coverage, wrapped up with the bottom recorded viewership score in Korea, marking it an all-time low for the community. Regardless of having the star energy of Lee Dong-Wook, Lee Joo-Bin, Lee Kwang-Soo, and Lee Daa-Hee, the collection couldn’t impression Korean viewers. Nonetheless, it surprisingly grew to become a world hit on Amazon Prime Video because it topped charts throughout Asia and extra.
For individuals who don’t know, the storyline of the drama revolves round an insurance coverage firm that decides to develop a coverage for divorce, primarily based on the concept divorce is an surprising catastrophe in a single’s life—and that insurance coverage can supply help in such conditions. A specialised crew, referred to as the divorce insurance coverage crew, is fashioned to work on this idea. The drama follows how the members navigate each their private {and professional} lives within the course of.
In accordance with Nielsen Korea (By way of Kbizoom) The Divorce Insurance coverage had kicked off with an honest viewership score of 3.2% after it premiered on March 31, 2025. Nonetheless, by episode 4, it dipped to 2%, and since then it by no means recovered. Episode 10 of Lee Dong-Wook’s collection marked 1%, and the eleventh episode earned decrease than 1%. In accordance with Nielsen Korea, the finale episode that aired on Might 6, 2025 recorded under 0.9%, making it not solely the bottom score of the drama but additionally the poorest score of tvN prime-time drama. This recorded efficiency is even decrease than 2020’s A Piece of Your Thoughts that wrapped up with 1.2% score.
So, why did The Divorce Insurance coverage fail to create an impression on the Korean viewers? Effectively, regardless of having such a star-studded solid, the storyline couldn’t resonate with the viewers. Many argued that the tempo of the story was gradual, some cited that it lacked the emotional depth, whereas others acknowledged that the narrative leaned an excessive amount of on idea slightly than connection. Some feedback like “With this solid, I anticipated extra” and “I gave up midway by means of,” surfaced on-line that proved that the viewers had been fairly disillusioned within the drama.
Though the idea of an insurance coverage firm growing divorce-related merchandise was contemporary, what lacked was the execution. The primary lead of the drama, No Gi-Jun (Lee Dong-Wook), is proven as a person who has been divorced thrice, ignited polarizing. Korean viewers additionally identified that the character growth and the romantic chemistry had been lacking.
Nonetheless, though the drama acquired quite a lot of adverse remarks from Korean viewers, it created a huge effect on the worldwide viewers. The Divorce Insurance coverage is a world hit because it earned the 4th place someday after its finale episode aired on Amazon Prime Video. In accordance with streaming analytics FlixPatrol, the drama maintained the rank until Might 8, 2025, and remains to be hovering excessive in numerous areas.
Have you ever watched The Divorce Insurance coverage but?
For extra of the newest Korean updates, keep tuned to Koimoi!
Should Learn: Why Was Kim Sae-Ron The Household’s Sole Breadwinner Regardless of Her Sisters Being Actors Too? Right here’s What We Know
Comply with Us: Fb | Instagram | Twitter | YouTube | Google Information