Kendrick Lamar has dropped a brand new music video for “squabble up” from his shock album, GNX, launched this previous Friday. Watch it under.
Directed by Calmatic, the visible remedy was filmed solely in a room painted a muted inexperienced. A complete lot is occurring within the background, however Kendrick notably sits down with a guide referred to as The right way to Be Extra Like Kendrick for Dummies and it seems to be just like the references within the video serve this precise objective.
Along with Menace II Society and Soul Prepare tributes, the clip pays homage to forebears like Ice T and E-40 by echoing their Energy and In a Main Manner album covers, respectively. There are different references to the likes of Isaac Hayes, Nate Dogg, and Mac Dre as properly.
In addition to that, there are extra overtures to the unity demonstrated at Kendrick’s “Pop Out” live performance, with a number of gang colours represented. Towards the tip, there’s a lightweight tan Buick GNX earlier than Kendrick teases an look on the Compton Christmas Parade.
You’ll want to try our assessment of GNX and Music of the Week breakdown of opening observe “wacced out murals.” The album comes forward of Lamar’s headline efficiency on the 2025 Tremendous Bowl Halftime Present in New Orleans on Sunday, February ninth.