Bollywood star Kriti Sanon is lending her star energy to a brand new marketing campaign by Pedigree, aimed toward elevating consciousness about the advantages of moist meals for canine. Launched by Mars Petcare’s Pedigree model, the marketing campaign, titled “A Entire New Stage of Glad,” options Sanon in a heartwarming commercial that highlights how moist meals can improve canine well being and happiness. The initiative underscores Pedigree’s dedication to pet diet and marks one other high-profile endorsement for Sanon, who has develop into a sought-after model ambassador in India’s promoting panorama.
Kriti Sanon stars in Pedigree’s moist meals marketing campaign for canine
The marketing campaign, which debuted in the course of the IPL 2025 season, showcases Sanon interacting with a canine, emphasizing the dietary benefits of Pedigree’s moist meals vary. Out there in variants like Hen & Liver Chunks in Gravy and Hen & Vegetable Chunks in Gravy, the product is designed to assist canine’ digestion, pores and skin and coat well being, and immunity via high-quality protein and important vitamins. “The advert captures the enjoyment that comes with feeding your pet meals that’s not simply tasty but additionally nutritious,” stated Salil Murthy, common supervisor of Mars Petcare India. “Kriti’s heat and authenticity make her the right advocate for this message.”
Sanon, a Nationwide Award-winning actress and self-professed pet lover, expressed her enthusiasm for the marketing campaign. “As somebody who adores canine, I understand how essential it’s to present them meals that retains them wholesome and completely satisfied,” she stated in a press launch. “Pedigree’s moist meals vary does precisely that, and I’m thrilled to be a part of this marketing campaign that celebrates the bond between pets and their homeowners.” Her involvement is anticipated to resonate with India’s rising pet dad or mum group, the place 46% of canine homeowners now feed their pets packaged moist meals not less than as soon as every week, in line with business knowledge cited by Pedigree.
The commercial, conceptualized by BBDO India, blends emotional storytelling with sensible messaging. It reveals Sanon getting ready a meal for her canine, adopted by scenes of the pet’s elevated power and playfulness, reinforcing the tagline, “A Entire New Stage of Glad.” The marketing campaign is being rolled out throughout tv, digital platforms, and social media, with a deal with participating pet homeowners in the course of the high-visibility IPL season. “Kriti’s enchantment cuts throughout audiences, and her real love for pets shines via,” stated Josy Paul, chairman and chief artistic officer of BBDO India. “This marketing campaign is about making pet dad and mom conscious of small selections that may make an enormous distinction.”
Sanon’s function within the Pedigree marketing campaign provides to her rising portfolio of brand name endorsements.In latest months, she has been named model ambassador for Zouk’s “A Bagful of You” marketing campaign, which celebrates individuality and Indian craftsmanship, and Dreame Know-how, selling good dwelling home equipment. She additionally starred alongside Ranbir Kapoor in Ozone’s “Makes the World Go O” marketing campaign and fronted Biba’s Spring-Summer time 2025 assortment, showcasing her versatility in interesting to numerous client segments. Her frequent collaborations with manufacturers mirror her marketability, mixing her on-screen charisma with a relatable, fashionable persona.
The Pedigree marketing campaign additionally aligns with broader developments in India’s pet care business, which is witnessing fast progress. With pet possession on the rise—India is dwelling to over 30 million pet canine—manufacturers like Pedigree are investing closely in training and innovation. Moist meals, particularly, is gaining traction on account of its palatability and well being advantages, particularly for canine with particular dietary wants. “Pet dad and mom have gotten extra aware about what they feed their canine,” Murthy famous. “Our purpose is to make moist meals a staple of their diets, and this marketing campaign is a step towards that.”
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