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    Home»Bollywood»Kiran Rao addresses dip in viewers curiosity in the direction of OTT as she talks about its ‘golden age’ and bubble-bursting; ‘Unsure the place…’
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    Kiran Rao addresses dip in viewers curiosity in the direction of OTT as she talks about its ‘golden age’ and bubble-bursting; ‘Unsure the place…’

    Esha GuptaBy Esha GuptaFebruary 16, 20252 Mins Read
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    Kiran Rao addresses dip in viewers curiosity in the direction of OTT as she talks about its ‘golden age’ and bubble-bursting; ‘Unsure the place…’
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    Famend filmmaker Kiran Rao, who charmed followers together with her critically acclaimed Laapataa Girls, lately shared her ideas on the streaming scene in India. Throughout a latest interplay on the seventh version of the Indian Screenwriters Convention (ISC) on Friday, February 14, she mirrored on the shift in viewers curiosity, referring to the “golden age” of OTT whereas additionally acknowledging a “bubble burst” within the digital world.

    Kiran Rao said that, in right now’s time, there’s not a lot distinction between the content material on OTT platforms and what works in movies. In line with her, the sorts of tasks which might be “so-called ‘working’ or large on OTT” in India should not very completely different from what was once profitable in cinemas. She claimed that the promise of world-building and different artistic endeavors might not have been absolutely realized. “That is additionally as a result of I feel there was a little bit of a bubble burst,” she added, as quoted by Hindustan Occasions.

    The Laapataa Girls director famous that when the OTT scene started in India practically a decade in the past, creators had been free and extremely artistic. Nevertheless, over time, different features have taken priority. She described OTT as a “golden egg” that after allowed everybody to pursue their artistic goals however has now come full circle.

    “There’s lots of promise there, lots of tales to be informed. I simply do not know the way many individuals are commissioning them and whether or not the economics permit it. Like every little thing, there was a golden age, however I’m not positive the place it goes from right here. We nonetheless have some nice writing on OTT in India, however there’s much more to be accomplished,” she said.

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    When requested about her plans to begin a mission for streaming, Rao revealed that nothing has been greenlit but. She talked about that she has a few sequence concepts, together with a miniseries, however she is not sure in regards to the path she desires to take. The filmmaker candidly shared that she typically considers turning her sequence concepts into movies as an alternative.

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