Ever since Kim Soo-Hyun was accused of grooming and harassing the late Kim Sae-Ron, his profession has seen an enormous downfall. After the Bloodhounds actress dedicated suicide, her relations claimed that Soo-Hyun had dated her when she was a minor and even tried to extort cash from her, which led to her dying. Following these accusations and allegations, the Queen of Tears actor has been going through hatred. He’s going by way of quite a bit, from manufacturers terminating their contracts to his drama getting canceled.
Amongst luxurious manufacturers, Prada was a type of that additionally ended its time period with Soo-Hyun. Simply months after appointing him as their model ambassador in December 2024, the posh trend model terminated him on March 14, 2025. Inside a month, they’ve introduced their new model ambassador, sparking a brand new dialogue on-line.
A month after ending Kim Soo-Hyun’s contract, on April 17, 2025, Prada revealed its new model ambassador. The prospect of the brand new face stirred up the web, and it’s Gawon (Lee Gawon), recognized from her rookie Okay-pop band MEOVV. Earlier than changing into the face of Prada, Gawon had already garnered appreciation after strolling at Milan Style Week in February 2025 at Prada’s Fall/Winter present. She grabbed many individuals’s consideration, and together with her charismatic presence and putting options, Gawon earned loads of applause as a assured runway debutant at 19 years previous. (through Pinkvilla)
Prada is happy to announce Gawon, South Korean singer and member of the Okay-pop group MEOVV, as Prada’s model ambassador.#Prada pic.twitter.com/ZlDeDtoaTR
— PRADA (@Prada) April 17, 2025
Nevertheless, as quickly as Prada introduced the Korean-American idol as their model ambassador, individuals began to speak in regards to the ‘Prada-curse’, given the timing of the entire state of affairs. For many who don’t know, there’s an notorious concept about luxurious manufacturers: whoever an Asian superstar has turn into their face has gone by way of enormous turmoil of their profession or received entangled in main controversies. And hinting at Kim Soo-Hyun’s incident, netizens have began to seek out proof of whether or not this concept is definitely turning out to be true or not.
To show the purpose, many Asian celebrities have been affected by this “curse”, together with Zheng Shuang, Kris Wu, Li Yifeng, Irene (Purple Velvet), Kai Ko, Chanyeol (EXO), and Cai Xukun. Now, the involved netizens are enthusiastic about Gawon’s future as they fear about how her life at Prada will pan out and whether or not she is going to be capable to rise with flying colours and break the sample that has thus far been taking place.
For the unversed, Lee Gawon was a trainee underneath the label YG Leisure. She excelled in music and was broadly appreciated for her modelling. She is at the moment a member of MEOVV underneath THE BLACK LABEL. At a really younger age, the idol has been in a position to rule each Okay-pop music and trend.
Will Gawon be capable to start a drama-free period for Prada? What do you suppose?
For extra of the newest Korean updates, keep tuned to Koimoi!
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