The colourful Malayalam movie trade has loved a nationwide highlight, with 2024 being hailed as a golden period because of unprecedented monetary success. Movies like Manjummel Boys, Aadujeevitham: The Goat Life, Aavesham, Premalu, A.R.M., Kishkindha Kaandam, and Marco captivated audiences nationwide. To the common moviegoer, every part is easy crusing in Mollywood, with hit movies rolling out one after one other.
Nonetheless, a latest Kerala Movie Producers’ Affiliation (KFPA) report revealed a staggering lack of INR 650–700 crores in 2024. Whereas this may increasingly shock followers, it’s one thing trade insiders and eager observers have lengthy been conscious of.
The Kerala Movie Producers’ Affiliation (KFPA) shared some eye-opening figures in regards to the Malayalam movie trade in 2024 on Saturday. Of the 204 movies launched this yr, together with remastered re-releases of 5 traditional Malayalam movies, solely 26 achieved monetary success, incomes titles like tremendous hit, hit, or common hit. These 26 movies collectively introduced a internet revenue of INR 300–350 crores. It’s value noting that the figures talked about by KFPA refer solely to internet earnings, not gross income. The remaining, nevertheless, had been flops, leading to important losses. The overall funding within the trade this yr was INR 1,000 crore.
KFPA Secretary B. Rakesh highlighted that for the second consecutive yr, the Malayalam movie trade has launched over 200 movies. Nonetheless, just like final yr, the trade has confronted mounting losses. Rakesh emphasised that the sheer variety of releases is irrelevant; what really issues is the standard, content material, and narrative type of the movies.
Rakesh additional defined that the trade now not advantages from the substantial pre-release enterprise, and field workplace flops typically wrestle to land OTT offers. Many of those monetary failures fail to draw curiosity from streaming platforms. In consequence, producers are actually pressured to reassess manufacturing prices and make important funds cuts to remain afloat.
He additionally identified that actors might want to take pay cuts, as their charges are one of many important price drivers in movie manufacturing. He emphasised that the transfer have to be ample this time, not like prior to now when the actors ignored repeated requests for pay reductions.
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