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Kendrick Lamar’s GNX is again at No. 1 on the Billboard 200 chart, and to no shock, the Tremendous Bowl LIX halftime present helped lots.
Based on the publication, the Compton rapper’s shock sixth album moved a formidable 236,000 models within the week ending Feb. 13. Of that complete, 117,000 got here from streaming equal album models (equal to 161 million on-demand streams), whereas one other 116,000 had been pure gross sales. It notably marked the primary time GNX topped the chart since its debut in December 2024, when it opened with 319,000 models.
Whereas not the one purpose for its reemergence, GNX lastly hitting bodily codecs positively performed a job. On Feb. 7, the 12-song venture turned accessible on CD, cassette and several other vinyl variations, together with black, white, grey and Dodger blue.
The Tremendous Bowl LIX Halftime Present Undoubtedly Helped
A superb chunk of Lamar’s Tremendous Bowl LIX halftime present pulled from the aforementioned LP, even among the lesser-known tracks like “man on the backyard.” He kicked issues off with an unreleased tune — probably from the rumored deluxe — earlier than shifting into “squabble up,” “peekaboo,” the SZA-assisted “luther” and extra. And, in fact, “Not Like Us,” which is anticipated to prime the Sizzling 100 on Monday (Feb. 17), made the reduce.
It was positively a sensible play on Lamar’s half, particularly contemplating how previous halftime performers have seen main streaming boosts after hitting the stage. Usher, for instance, noticed a 46% spike, with “Yeah!” practically reclaiming the No. 1 spot on the Sizzling 100. In 2023, Rihanna skilled an analogous surge, with ANTI leaping from No. 50 to No. 8 on the Billboard 200 — seven years after its launch and never a lot new music since.
It’s additionally price mentioning that two of Lamar’s different albums climbed again into the Prime 10 after his halftime present. DAMN., from which he carried out “HUMBLE.” and “DNA.,” jumped from No. 29 to No. 9. In the meantime, good child, m.A.A.d metropolis landed at No. 10, marking its first time again within the Prime 10 simply over 12 years after its unique launch.