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In simply over every week, Kendrick Lamar will headline the Tremendous Bowl LIX halftime present at New Orleans’ Caesars Superdome, a choice that hasn’t been met with common reward. Nonetheless, based on Roc Nation CEO Desiree Perez, the “Alright” hitmaker was the “proper individual” for the job no matter his Compton roots.
“He’s had an unimaginable 12 months, very deserving of the eye,” Perez informed NOLA on Thursday (Jan. 30). Lamar set the tone for 2024 with a show-stopping verse on Future and Metro Boomin’s “Like That.” From there, the pgLang founder and Drake engaged in one of many largest rap feuds in recent times, which most would agree he received, adopted by his shock sixth studio album, GNX.
Perez added, “The Grammys additionally acknowledged that. That’s a part of the consideration.” Notably, Lamar’s “Not Like Us” has 5 nominations, together with Document of the Yr, Track of the Yr, Greatest Rap Efficiency and Greatest Rap Track. In complete, he’s vying for seven awards on the upcoming ceremony, slated to air on Sunday (Feb. 2).
When requested why Lamar was chosen over a NOLA native equivalent to Lil Wayne, Perez stated, “Kendrick’s richness and tradition can be a nod to New Orleans.” She additional defined, “We’ve to think about [that] whoever goes to carry out can communicate to music tradition, no matter age. It has to nod to actual music, whatever the style. And Kendrick does that.”
Perez went on to acknowledge that Lil Wayne was “positively” within the dialog, however finally, “Kendrick is the proper individual for the present at this second.” The Pulitzer Prize winner is predicted to carry out SZA through the halftime present on Feb. 9, simply two months earlier than the duo hits the street for his or her “Grand Nationwide Tour” throughout North America. To this point, different particular friends have but to be revealed.