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Kendrick Lamar is Chanel’s newest ambassador, the posh home introduced on Monday (April 21). As a part of the partnership, the “Not Like Us” rapper may also function the face of its upcoming eyewear marketing campaign, which is about to launch on Tuesday (April 22).
“Chanel has a timeless legacy, and that’s at all times one thing I can get behind,” Lamar mentioned, per The Enterprise of Vogue. It is value declaring the rapper in fairly unique firm, becoming a member of G-Dragon and Timothée Chalamet because the label’s solely male ambassadors so far. The Compton native added, “Since they don’t make garments for males, I knew it must be glasses.”
“We strongly consider in eyewear and its potential. Greater than a easy trend accent, eyewear is a part of the Chanel attract and is commonly seen on the runway,” Chanel President of Vogue Bruno Pavlovsky added. “Its versatile fashion, taking part in with the home codes, brings a completion to the silhouette.”
Whereas we await Lamar’s debut eyewear marketing campaign, reportedly shot by Karim Sadli, check out a few of our favourite moments of the rapper carrying Chanel up to now.
The 2023 Met Gala
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Although Lamar skipped out on the pink carpet utterly on the 2023 Met Gala, he made positive to indicate up contained in the museum. There, he wore a Chanel leather-based bomber and an MLB cap to have a good time The Costume Institute’s “Karl Lagerfeld: A Line of Magnificence” exhibition.
Chanel’s 2023 Paris Vogue Week Present
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Charlotte Casiraghi, Kendrick Lamar, Vanessa Paradis, and Lupita Nyong’o
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That very same yr, Lamar was noticed entrance row at Chanel’s Fall-Winter 2023 Haute Couture present throughout Paris Vogue Week, seated alongside Charlotte Casiraghi, Vanessa Paradis and Lupita Nyong’o. He notably stored it head-to-toe within the designer: a white tweed jacket over a plain tee and monogram denims coated with the model’s emblem.
The Button Brief Movie
Forward of Chanel’s Spring-Summer time 2024 Haute Couture present, pgLang — Lamar and Dave Free’s multidisciplinary service firm — teamed up with the style home for a brief movie titled The Button. Starring Margaret Qualley, Anna Mouglalis and Naomi Campbell, the black-and-white challenge noticed the duo “bringing to life a narrative about time and transmission.”
Chanel’s Spring-Summer time 2024 Haute Couture Present
Simply days after debuting The Button, Lamar and Free attended the model’s Spring-Summer time 2024 Haute Couture present. The GNX artist stored it comparatively low-key with a bejeweled hat, tweed jacket and dishevelled denims. It wasn’t almost as logo-heavy as his 2023 look, however nonetheless fashionable.
“Chanel is timeless. That is one thing I at all times respect as a result of it is what we worth ourselves on: Integrity, one thing that may final and treating the following technology with creativity,” he mentioned on the present.
His “Cute” Chanel Photoshoot
In a photoshoot with Senegalese photographer Malick Bodian, Lamar wore a glance nearly an identical to the one he wore at Chanel’s Spring 2024 couture present at Paris’ Grand Palais, minus a couple of tweaks. He swapped out the bejeweled hat and sneakers for a beanie and loafers. The shoot additionally spawned a hilarious alternate with Prime Dawg Leisure’s Punch, who teased the musician about his “dreamy eyes.” He joked, “I believe I’m cute on there, man. [I] couldn’t resist.”