Kay Magnificence’s worldwide foray noticed an amazing response within the UK throughout a number of SKUs, with the model rating #1 organically in Area NK On-line Search Phrases.
Katrina Kaif’s Kay Magnificence makes document breaking UK entry with Area NK debut
Kay Magnificence, co-founded by actor Katrina Kaif in partnership with Nykaa, has made its UK debut on third September. The model is now out there solely at Area NK shops and on-line at spacenk.com.
Since its launch, the response to Kay Magnificence has been robust. Inside a couple of days, “Kay Magnificence” turned the most-searched time period and “Kay” the fourth most-searched time period on the Area NK web site, reflecting the curiosity within the model’s UK entry.
Early gross sales efficiency has surpassed expectations, with Kay Magnificence already outperforming its projected forecasts by double digits. The model can be successful with clients on the basket stage, with a mean of three.4 items per buy.
The lip class has been a spotlight, with the Hydra Creme Lipstick turning into the best-selling product and rating tenth general. Out of its 16 shades, 11 have acquired robust demand. Different common merchandise embody the Kajal Eyeliner Duo, Matte Liquid Lipstick, Hydrating Basis, Matte Drama Bullet Lipstick, and EyeKanvas Uncover Eyeshadow Palettes.
Based in 2019 by Katrina Kaif and Nykaa, Kay Magnificence was created to encourage self-expression and confidence via magnificence. Constructed on the rules of efficiency, care, and inclusivity, the model has expanded from India to the GCC and now to the UK. With Nykaa’s experience and attain, Kay Magnificence continues to deliver its philosophy of inclusivity and trendy Indian magnificence to a worldwide viewers.
“Kay Magnificence has all the time been about celebrating the transformative energy of make-up – encouraging self-expression and empowering folks to really feel assured in their very own distinctive identification,” stated Katrina Kaif, Co-Founding father of Kay Magnificence. “To now see that philosophy resonate within the UK with such an amazing response has been extremely particular. The way in which customers have related with our skin-loving, high-performance formulation at Area NK, throughout a number of classes, is a real reflection of what we got down to obtain: efficiency, care, and inclusivity.”
“Launching with Area NK has been a milestone second. It’s an iconic magnificence vacation spot, and for Kay Magnificence to be the primary India-founded model on their cabinets makes this success much more significant. With the UK’s vibrant South Asian neighborhood and powerful magnificence tradition, this launch seems like a celebration of heritage assembly trendy innovation. We’re excited to proceed championing our philosophy of #ItsKayToBeYou and #MakeupThatKares with a worldwide neighborhood that shares our values.”
Adwaita Nayar, Co-Founding father of Nykaa, ED & CEO, Nykaa Vogue, and Head of Owned Manufacturers stated, “The launch of Kay Magnificence within the UK is greater than only a model milestone. It marks the start of a brand new chapter for Indian client manufacturers with international ambitions. Nykaa has been a pioneer in India’s magnificence retail revolution, serving over 45 million customers by understanding their wants and aspirations. Kay Magnificence, one in every of our most-loved owned manufacturers, stands as a transparent instance of our vision- to construct high-performance Indian manufacturers that confidently compete on the worldwide stage. The overwhelming response at Area NK, with Kay Magnificence already trending throughout classes and topping natural search on their platform, makes this achievement much more significant.”
Adwaita added, “At Nykaa, we’ve got all the time believed that Indian magnificence manufacturers deserve international recognition, not solely due to our wealthy heritage however due to the standard, innovation, and intent they embody. Kay Magnificence’s entry into the UK market is a proud second for us. It represents a contemporary Indian voice in international magnificence, one that’s inclusive, assured, and right here to make an enduring impression.”
“The efficiency of Kay Magnificence at launch demonstrates the neighborhood the model already has within the UK and we’re delighted to introduce the model to a wider viewers too. The launch has exceeded expectations and we’re actually trying ahead to working intently with the model to additional this” Jini Sanassy, Head of PR for Area NK.
With Kay Magnificence’s UK launch, Nykaa introduces one in every of India’s main magnificence manufacturers to a world viewers, highlighting its goal to take Indian magnificence to the worldwide stage. Kay Magnificence is now out there at choose Area NK shops within the UK and on-line at spacenk.com.
Additionally Learn : Katrina Kaif owned Kay Magnificence turns into first Indian model to launch at UK’s Area NK
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