Tyaani Jewelry by Karan Johar has debuted its newest advertising initiative, named Forces of Tyaani, marking a strategic enlargement into the lads’s jewelry area. The marketing campaign enlists acclaimed actor Jim Sarbh because the marketing campaign’s face, underlining the model’s renewed give attention to males’s superb jewelry choices.
Karan Johar’s Tyaani jewelry launches ‘Forces of Tyaani’ males’s marketing campaign that includes Jim Sarbh
Traditionally, Tyaani has concentrated totally on ladies’s jewelry. Nevertheless, with this marketing campaign, the model seeks to reposition jewelry as a staple of on a regular basis menswear—shifting past conventional male equipment like belts, watches, and cufflinks. Whereas the model has beforehand provided a restricted number of males’s items, Forces of Tyaani marks a deliberate, elevated push to make jewelry a routine styling selection for male prospects.
The marketing campaign’s visible narrative options Jim Sarbh adorned with an extended necklace and cocktail rings crafted in 18kt yellow gold, adorned with each uncut and minimize diamonds and coloured stones. These things mix fashionable and conventional design sensibilities by means of modern setting methods.
Karan Johar, the model’s founder, commented, “Fashion, for me, is about self-expression—and jewelry is among the most private and highly effective methods to outline it. With this marketing campaign, we’re amplifying our males’s superb jewelry providing, making it a daring and pure a part of fashionable fashion. Jim embodies that spirit completely—easy, genuine, and unafraid to experiment. He makes jewelry his personal, which is precisely what Tyaani stands for.”
Jim Sarbh, because the model ambassador, shared, “I’ve all the time believed fashion ought to have a component of shock, one thing that feels really your personal. Jewelry, for me, brings that surprising edge—it’s daring but easy, private but versatile. What I really like about Tyaani’s items is how naturally they slip into on a regular basis fashion, whereas nonetheless making an announcement. This marketing campaign is about embracing that twist, that individuality, and I’m excited to be part of it.”
Presently, the marketing campaign is stay throughout Tyaani’s digital platforms, ushering in a recent narrative for what males’s styling can embrace.
Additionally Learn : Mirai Mumbai press meet: Karan Johar hails Ahaan Panday and Aneet Padda’s Saiyaara: “Woh superstars nahin the; ab superstars ban gaye hain”
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