Kanye West modified his identify to Ye again in 2021, and now, he’s taken it one step additional. In keeping with new California enterprise information, the person as soon as recognized for making Commencement and headlines now goes by Ye Ye. Sure, you learn that proper. That’s not a typo. That’s the identify displaying up on all his firms, from Yeezy Attire to his report label and extra.
Ye Ye Title Seems On Official Enterprise Filings
In keeping with Web page Six, Kanye West’s chief monetary officer, Hussain Lalani, dealt with the paperwork and filed it below the up to date identify. Earlier than this change, official paperwork listed him as Ye West. Now it’s Ye Ye in every single place.
Though the rapper hasn’t stated a phrase about this newest identify flip on social media, indicators have been already there. Earlier this month, he dropped a message on X (previously Twitter) saying he was accomplished utilizing his outdated deal with. “Ima lastly cease utilizing the @kanyewest twitter trigger my identify is Ye,” he tweeted June 1. “Gonna begin a ye account and it’s what it’s.”
Ima lastly cease utilizing the @kanyewest twitter trigger my identify is Ye
Gonna begin a ye account and it’s what it’s
— ye (@kanyewest) June 1, 2025
Ye First Introduced Title Change In 2018
Kanye began calling himself Ye again in 2018. He additionally used that as his album title whereas holed up in Wyoming, making music within the mountains. In 2021, he filed to make it authorized. A decide signed off, and similar to that, Kanye West turned Ye. By 2024, issues had gotten extra severe. His chief of workers, Milo Yiannopoulos, even despatched letters asking folks to cease utilizing his outdated and ‘slave identify.’
The letter learn, “Ye is among the most recognizable folks on the earth, on par with presidents and popes. He didn’t take the choice to alter his identify, doubtlessly sacrificing among the immense worth captured by the model of ‘Kanye West,’ calmly. The change was made absolutely, legally, and completely. That is who he’s now. His identify is Ye.”
Kanye penned within the letter that he’s calling on “streaming platforms, publishers, shops, unions, lyrics web sites, and information resellers” to make the change since they’re a few of “probably the most seen locations.”
Ye has made it very clear how a lot this implies to him. He sees it not as a rebranding however as reclaiming, and now, apparently, one Ye wasn’t sufficient.
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