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Gotham / Contributor by way of Getty Photos, Prince Williams / Contributor by way of Getty Photos, and Matt Winkelmeyer / Workers by way of Getty Photos
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Justin Bieber, Gunna and Sexyy Crimson
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Key Takeaways:
- Bieber’s seventh album ‘SWAG’ delivers a genre-blending mixture of Hip Hop, R&B and pop throughout 21 tracks.
- The venture contains first-time collabs with Gunna, Sexyy Crimson, Money Cobain and comic Druski.
- Skits, love songs and introspective moments present Bieber balancing humor and vulnerability.
Justin Bieber is standing on enterprise together with his seventh studio album, SWAG. Launched on Friday (July 11), the Grammy Award winner delivered a hefty 21-track providing with appearances from Gunna, Sexyy Crimson, Lil B, Money Cobain and Druski, amongst others.
The options, though largely first-time collaborations, should not completely shocking, particularly since Justin — or Lil Bieber, as he just lately modified his Instagram deal with to — has crossed over into rap quite a lot of occasions. Earlier this 12 months, he was noticed turning up with Sexyy Crimson for her twenty seventh birthday and appeared on a still-unreleased remix of Rob49’s viral smash hit “WTHELLY.” That being mentioned, the artist hasn’t forgotten what acquired him right here within the first place: his voice.
On tracks like “WAY IT IS,” Justin sings about love in what seems like 1,000,000 methods, whereas his particular company — Gunna, on this case — both match his power or just follow their strengths. Money Cobain takes the latter method on “SWAG,” albeit it’s notably not his typical sexy-drill type. In the meantime, Lil B is proscribed to only doing the intro and outro on the already-brief “DADZ LOVE.”
A number of the most hilarious moments on the album — other than Sexyy Crimson telling us she “be in them sheets” on the sluggish burning “SWEET SPOT” — come courtesy of Druski. The comic pops up on three skits, together with “SOULFUL,” the place he jokes, “You kinda sound Black on this motherf**ker, man.” He provides, “Your soul is Black. Your pores and skin white, however your soul Black, Justin, I promise you, man,” as Justin presumably,repeats, “Thanks.”
There are some deeper moments on the LP, too. For instance, “WALKING AWAY” finds Justin considering taking a “break” from his relationship with Hailey Bieber earlier than in the end deciding, “Child, I ain’t strolling away / You have been my diamond.” The practically hour-long providing positively delivers on its promise.