Fired MSNBC host Pleasure Reid has some ideas on her former community’s upcoming makeover, which incorporates rebranding to My Supply for Information Opinion and the World (aka MS NOW).
Showing on the most recent episode of the On with Kara Swisher podcast, Reid touched on MSNBC’s surprising rebrand and the way she believes “the brand new company fits” on the community are attempting to appease President Donald Trump.
“The brand, the purple, white, and blue, is giving a bit of Newsmax,” Reid mentioned, per The Each day Beast, referencing the right-leaning streaming information channel. “It’s a bit of America, ? I really feel like they’re like, ‘Will Trump like this?’ I really feel like that’s within the minds of all advertising and marketing individuals proper now, is ‘Will Trump be mad?’”
The change comes as MSNBC and different Comcast cable networks are set to spin off right into a separate firm, Versant, led by Mark Lazarus. Along with the title change, the community can even be eliminating its iconic Peacock brand.
Explaining the modifications earlier this month, Lazarus mentioned in a company-wide memo, “The peacock is synonymous with NBCUniversal, and it’s a image they’ve determined to maintain inside the NBCU household. This offers us the chance to chart our personal path ahead, create distinct model identities, and set up an impartial information group following the spin.”
Versant
Reid instructed Swisher she thinks the title change will in the end be a foul transfer for the community, because the title has worth to “MSNBC followers.”
“[It’s] like The Muppet Present to them. It’s Sesame Avenue. It’s such a model that’s significant to individuals,” she acknowledged, including, “I don’t know what they’re making an attempt to do… they have been prepared to maintain the Microsoft, however not the NBC, , which tells me they’re nonetheless utilizing Groups.”
Reid, who was let go from the community in February, did say that she had sympathy for the community’s new bosses. “I sort of really feel for the brand new company fits which can be operating that place,” she mentioned. “They’re below a whole lot of stress… Donald Trump is a vengeful, vicious, vindictive man.”
Nevertheless, if a reputation change was obligatory, Reid mentioned she wished they’d chosen one thing extra interesting. “I assume if I needed to choose one thing… I might need known as it one thing like ‘Blue Information,’ what I imply?” she shared. “Or one thing that had the ‘blue’ phrase in it. As a result of individuals who watch MSNBC are on the blue facet of the red-blue divide, so it could kind of match with Bluesky.”