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WWD/Contributor through Getty Pictures
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Joey Bada$$ on the Moncler + Mercedes-Benz by Nigo Dinner & Launch Occasion held at Mercedes-Benz Manhattan
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landscape-medium
Key Takeaways:
- Joey Bada$$ accused Columbia Data of blocking the discharge of his completed album with out discover.
- He warned the label he would add Lonely on the Prime to YouTube in the event that they don’t act by Monday (Aug. 4).
- He additionally requested supporters to flood Columbia’s social media and employees contacts as a part of his “Free Joey” marketing campaign.
On Tuesday (July 29), Joey Bada$$ formally postponed the discharge of his new album, Lonely on the Prime, which was initially scheduled for Friday (August 1). In a uncooked and unfiltered livestream with followers, the Brooklyn rapper held Columbia Data instantly accountable for the setback.
“I’m f**king sorry… I’m ashamed. I’m f**king upset,” he stated at the beginning of the printed. “The album isn’t dropping… Yup. I stated it.”
All through the livestream, Joey expressed seen frustration over business politics and what he referred to as a constant lack of assist from his label.
“This time, it’s not my fault. There’s plenty of s**t that goes on behind the scenes on this music business that us artists don’t by no means expose to y’all followers,” he said. “As a result of on the finish of the day, it’s simply us standing on the stage. Y’all don’t see Tom, Dick, and Harry behind the scenes.”
He emphasised that the album has been accomplished for over a month: “My s**t received pushed again as a result of the label pushed my s**t again. My album is signed, sealed, and delivered… This ain’t due to no pattern clearances. This ain’t due to no options. This ain’t due to no clashing with one other artist on the date.”
Joey defined that he’s been dropping music independently through YouTube this 12 months, intentionally minimizing bulletins to rebuild belief along with his viewers. “That was a aware motion as a result of I do know, through the years, I haven’t been one of the best with… sticking to dates and s**t like that. So, I’ve been actually making an attempt to make a aware effort.”
He continued, “All 12 months, I simply been shifting on rogue time. I’m signed to Columbia Data. However for the longest time, I simply ain’t been f**king with them as a result of all they do is get in my means. They actually don’t f**king contribute to nothing. Particularly this 12 months.” He additionally advised viewers that his label wished him to share the dangerous information concerning the day Lonely on the Prime was speculated to make landfall.
The rapper gave the label an ultimatum throughout the livestream. “Columbia Data. Y’all received until Monday to straighten up. And if y’all don’t straighten up? Wallahi, I’m dropping this entire mission on YouTube, and I don’t give a f**ok. And that’s simply what it’s going to be, bro, as a result of this s**t is completed. Bro, I made this s**t for y’all, man.”
As of now, no new launch date has been given. Joey ended the session by encouraging followers to unfold the message: “We’re beginning a petition. Free Joey. Spam that s**t… Go lookup Columbia’s entire board of f**king employees and tag all of the motherf**kers.”