I used to be strolling my youngsters to Jiu-Jitsu the opposite day, and guess what I heard blasting from any individual’s automotive. You guessed it! Music from KPop Demon Hunters.
In reality, ever because it debuted again in June, the a lot beloved animated function has principally been inescapable. Not solely that, however I’ve even heard individuals name it “the film of the summer time,” which is sensible, since individuals are just about obsessive about it.
Nonetheless, if that’s true, and KPop Demon Hunters is the film of the summer time, then what does that imply for each Netflix and the film trade as a complete? Nicely, let’s speak.
Maybe Netflix Ought to Think about Theatrical Huge-Releases For Animation Earlier than Bringing Them To The Streaming Platform
KPop Demon Hunters could have its time within the theater, as there is a sing-a-long occasion on August 23 and 24. However, it simply begs the query: Why wasn’t it in theaters within the first place?
I imply, I doubt Netflix realized what a megaton smash that they had on their palms once they acquired the film from Sony, because it’s now the most important animated function the streamer has ever had.
However, did not they hear that incredible soundtrack earlier than releasing it to streaming? Did not they see that attractive animation? I believe after seeing the success of KPDH, maybe Netflix ought to contemplate placing their subsequent massive animated function in theaters, and then having it come to the platform later, with rabid anticipation.
Simply consider Disney+, and the way they have been releasing films to theaters, after which bringing them dwelling to the streaming platform. You need extra subscribers, Netflix? Put a blockbuster animated function in theaters that all people’s speaking about, after which have it come solely to Netflix. Meals for thought!
It Additionally Means That Streaming Continues To Make Inroads In Connecting Extra With Youthful Audiences
It might be foolish to say that solely youngsters like this movie, as the general public I’ve talked to who’ve referred to as it “the film of the summer time” are grown-ass adults (granted, a few of these adults are mother and father).
Be that as it could, youngsters have additionally fallen in love with the film. My daughter, for example, has watched the movie not less than ten instances, and all of her mates have doubtless watched it simply as many. Plus, I do not suppose my daughter has ever been extra into Netflix than she is true now. For instance, when my household went to Baltimore not too long ago, we stayed at an Airbnb, and my daughter was elated to study that the TV had the service in order that she may watch KPDH for the umpteenth time.
Which could not be good for the trade as a complete. My daughter has turned down each alternative to go to the theater this summer time, as she simply wished to rewatch this animated function at dwelling. I believe lots of children who grew up within the Covid period doubtless view streaming providers as the place to observe new films.
That is nice information for Netflix, however perhaps not the very best information for film theaters.
Netflix Ought to Preserve Pushing On Reaching Worldwide Markets
Sony Footage Animation produced KPop Demon Hunters, after which bought the rights to Netflix. That is most likely one of many largest blunders on Sony’s half (nicely, in addition to making us wait SO lengthy for Spider-Man: Past the Spider-Verse), and one of many streamer’s largest positive factors.
That mentioned, I believe Netflix has seen that reaching out for big, worldwide markets can repay massive time. KPop is a world phenomenon, and a film that performs off of each the musical style and k-dramas has been extremely profitable. So, the service ought to perhaps be looking out for much more various content material.
I am not saying that they need to solely search for issues that may play to worldwide markets, however I believe we’ve seen, first with Squid Sport, and now with KPop Demon Hunters, that embracing different cultures is a internet constructive. There is a marketplace for it, and probably an enormous one, and maybe Netflix ought to be looking out for extra variety.
However, what do you suppose? I would love to listen to your ideas.