2024 appeared like a promising 12 months for Malayalam cinema as movies like Manjummel Boys, Aadujeevitham, ARM, Aavesham and others opened new doorways for the storytelling and the business. Nonetheless, the Kerala Movie Producers’ Affiliation appeared to have a special opinion. Based on an Indian Categorical report, the committee dominated out that Mollywood suffered a extreme loss in 2024.
As per a press release by the affiliation, out of the 199 Malayalam movies launched this 12 months, solely 26 motion pictures managed to realize momentum and had been thought-about profitable. The overall manufacturing value for all these tasks reached almost Rs 1000 crore. Nonetheless, solely Rs 300 crore was retrieved.
The Kerala Movie Producers’ Affiliation attributed the virtually Rs 700 crore unrecovered cash attributable to rising manufacturing prices, particularly actors’ salaries.
Movies like Manjummel Boys, Premalu, Aavesham, ARM and Aadujeevitham made it to the Rs 100 crore membership. In the meantime, different profitable motion pictures like Kishkindha Kaandam, Varshangalkku Sesham and Guruvayoor Ambalanadayil managed to cross the Rs 50 crore mark.
Not solely new movies, however some outdated Malayalam classics additionally hit the massive screens together with Valliettan. Nonetheless, solely Manichitrathazhu and Devadoothan carried out nicely within the re-release part.
Based on the affiliation, Mohanlal’s much-awaited directorial debut Barroz 3D can also be going through disappointing outcomes. Regardless of the actor’s tall claims in regards to the film, it’s not working nicely in theaters.
Of their assertion, the Kerala Movie Producers’ Affiliation pressured the significance of bringing audiences again to theaters. The success of smaller movies in 2024 advised that content material, slightly than star energy, was driving individuals to the theaters. Maintaining manufacturing prices in verify appeared to be the important thing to success.
The affiliation additionally argued that producing 200 movies a 12 months may not be sustainable for the business, which lacks the market of its neighboring movie industries. The Producers’ Affiliation has made it clear what wants to alter for Malayalam cinema to thrive in 2025. If the business adapts, the long run may very well be brighter for Malayalam movies.
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