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    Home»Hollywood»How Priceless Is ‘Reacher’ to Amazon Prime Video?
    Hollywood

    How Priceless Is ‘Reacher’ to Amazon Prime Video?

    David GroveBy David GroveFebruary 20, 20253 Mins Read
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    How Priceless Is ‘Reacher’ to Amazon Prime Video?
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    Cha-ching! That’s the sound of the primary three episodes of “Reacher” Season 3 debuting on Amazon Prime Video at the moment.

    It’s February 20, 2025, which implies Jack Reacher (Alan Ritchson) is again to investigating (after which beating up) the unhealthy guys. All of this implies cash in Amazon’s pocket.

    “Reacher” has generated $279 million in subscriber income for Prime Video since its 2022 debut, in line with a research by Parrot Analytics, “demonstrating the ability of robust IP, strategic launch planning, and profitable viewers engagement within the streaming period,” the researchers wrote. “The sequence’ capacity to generate substantial income and drive each subscriber acquisition and retention solidifies its place as a cornerstone of Prime Video’s programming.”

    JOHN WICK, Keanu Reeves, 2014. ph: David Lee/©Summit Entertainment/courtesy Everett Collection
    'You're Cordially Invited'

    The $279 million doesn’t embody promoting income generated by this system, so you possibly can add fairly a bit to that quantity.

    IndieWire reached out to Amazon Prime Video to request touch upon the Parrot Analytics findings, however a spokesperson didn’t instantly reply to our message. Amazon doesn’t report Prime Video subscriber numbers, however they’re up there. Prime Video is included with an Amazon Prime membership ($14.99/month) and in addition obtainable as a standalone video-streaming service ($8.99/month).

    For the primary season of “Reacher,” Amazon Prime Video launched all eight episodes without delay, “which generated an instantaneous viewers for the brand new sequence,” the Parrot analysts wrote. The subscriber-acquisition tactic, just like the present itself, was successful, drawing new members to the streamer. “Reacher” grew to become the primary Prime Video sequence to prime the Nielsen streaming charts.

    For Season 2, the now-established program launched three episodes without delay (December 15, 2023) earlier than transferring to a weekly launch. Guess what? That labored too, ensuing within the two greatest quarters in income (This autumn 2023: $41 million and Q1 2024: $94 million) to-date for the sequence. “Reacher” was the most-watched Prime Video sequence of 2023, although solely a handful of the brand new season’s episodes had been even out in 2023.

    See also  10 Emma Stone Supporting Roles That Show She's the Finest Wingwoman in Cinema

    Since its days as subscriber bait, “Reacher” has matured to additionally develop into a strong retention driver for Prime Video, reducing the platform’s churn (the proportion of subscribers canceling a service). And the sky is just about the restrict there: Lee Youngster has written 28 “Reacher” novels and brief tales. Doing the maths at one e book per “Reacher” season…

    You get it, it’s quite a bit of potential Jack Reacher TV on Amazon Prime Video.

    Previous to “Reacher,” Tom Cruise was Hollywood’s model of Jack Reacher. The primary film was good, regardless of the counterintuitive casting of Cruise within the position of a large. The second “Jack Reacher” film was about as well-received by followers because the downsizing of Reacher himself. Properly, the Prime Video sequence — and Ritchson’s genetics, weight loss plan, and coaching regiment — rectified all that.

    Extremely, the return of “Reacher” is nowhere close to the most important (pun meant) information for Amazon at the moment. Additionally on Thursday morning, the stewards of 007, Barbara Broccoli and her brother Michael G. Wilson, signed artistic management of the James Bond franchise over to Amazon MGM Studios. Maybe a brand new Bond is simply across the nook.



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