As soon as upon a streaming conflict, HBO Max flexed its monetary muscular tissues like by no means earlier than. Again in 2019, WarnerMedia’s shiny new platform was all set to dish out $1.5B to safe The Huge Bang Concept and Two and a Half Males.
Why so expensive, you ask? These CBS heavyweights had by no means graced any streaming platform in full earlier than. This was brand-new territory not like Mates and The Workplace, which had already made their rounds on Netflix. And brand-new meant large bucks. HBO Max aimed to make these two family favorites unique, drawing sitcom followers by the hundreds of thousands.
Deadline reported that The Huge Bang Concept alone was anticipated to fetch $1 billion. Throw in Two and a Half Males, and the deal’s worth boosted to $1.5B. For context, HBO Max had shelled out $425M for Mates, and NBCUniversal had snagged The Workplace for over $500M. However TBBT? It’s a complete totally different league.
The Huge Bang Concept ended its 12-season run as the highest half-hour present for the 18-49 demo, leaving a legacy of geeky humor. Two and a Half Males had lengthy develop into a 2000s sitcom large.
Each exhibits have been sitcom royalty with their quirky characters, laugh-out-loud moments, and syndication success. It’s no surprise HBO Max was prepared to cough up this fortune.
By the point HBO Max’s streaming spree started, Mates and The Workplace had already confirmed that nostalgia sells. Netflix’s streaming of those classics had pushed insane viewership numbers, making them must-have properties. However right here’s the kicker: whereas Mates and The Workplace had been streaming for years, The Huge Bang Concept and Two and a Half Males have been contemporary faces within the on-line world. That exclusivity added a premium tag.
As HBO Max bagged these exhibits, Sony Photos Tv was busy purchasing Seinfeld round. Hulu’s deal was set to run out, and Netflix stepped in, snagging Jerry and the gang for over $500 million. It was a sitcom arms race, with legacy exhibits changing into billion-dollar chess items within the streaming recreation.
When The Huge Bang Concept joined HBO Max, it marked a milestone for WarnerMedia. Chairman Robert Greenblatt referred to as it “a comedy juggernaut,” a present that captured the “mainstream zeitgeist” like few others. Its addition, alongside Mates and Two and a Half Males, created a sitcom trifecta that solidified HBO Max’s launch technique in spring of 2020.
Whereas these offers made headlines for his or her absurd value tags, additionally they served as a reminder that typically, proudly owning a field set isn’t such a foul thought.
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