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Screenshot from “Gained’t Cease” music video
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Gunna performs in futuristic visible for “Gained’t Cease”
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Key Takeaways:
- Gunna’s new video “Gained’t Cease” showcases a futuristic idea and alerts a brand new chapter in his profession.
- The observe will seem on The Final Wun, Gunna’s remaining venture underneath Younger Stoner Life Data.
- Gunna additionally introduced a co-ownership cope with Flerish, increasing his wellness model footprint.
Gunna is making it clear he has no plans of slowing down. On Tuesday (July 1), the Atlanta rapper unveiled his newest visible for “Gained’t Cease,” a defiant single from his upcoming album, The Final Wun — his remaining launch underneath Younger Stoner Life Data. Directed by Spike Jordan, the video finds Gunna present process intense bodily and scientific conditioning inside a high-tech lab. Presumably, it’s a transparent image of the sharpened mindset he’s bringing into this subsequent part.
“Puttin’ my coronary heart in my work, 100%, I ain’t givin’ no slouch,” he spit over a slick Turbo beat. “N**ga received’t cease, can’t give up, I hold givin’ hits, they will’t hold rely.”
The “Gained’t Cease” video additionally spotlighted Gunna’s newest enterprise transfer: His partnership with Flerish, a premium hydration model targeted on wellness and efficiency. In a warehouse scene, the rapper is seen surrounded by circumstances of the drink. As revealed in each a press launch and a TikTok from the corporate itself, Gunna is now a co-owner of the entity.
“I don’t put my title on simply something,” he acknowledged. “Flerish is totally different, it’s clear, it really works, and it is change into part of my on a regular basis way of life. I’m pleased to be approaching board and stay up for the journey forward.”
“Gained’t Cease” follows a string of unfastened drops anticipated to look on Gunna’s forthcoming physique of labor, together with “Elegant Lady,” “GOT D**N,” and “HIM ALL ALONG,” the final of which earned a placement on the Billboard Scorching 100. The marketing campaign can also be happening amid ongoing hypothesis surrounding his relationship with Younger Thug, a dynamic that has noticeably modified for the reason that extremely publicized YSL RICO case. Gunna’s obvious removing of his YSL tattoo sparked dialog on-line, to which Thug responded on Instagram: “I imply… He mentioned it should finish.”