Modifications are coming to AMC‘s A-Record that offers you extra, however for extra money.
AMC is elevating costs for its AMC Stubs A-Record film subscription service, however with the upper month-to-month payment, subscribers will get entry to see a further film every week. Modifications to the plan will probably be efficient Might 7, simply in time for summer time film season. CEO Adam Aron introduced the adjustments in a letter to A-Record members on Thursday, February 6.
At present, A-Record subscribers get to look at three films every week, with costs for patrons in New York and California at $24.95/month. AMC is elevating that worth to $27.99/month, and in different states the place costs differ, month-to-month memberships will now value between $19.99 to $25.99. Nevertheless, the improved membership will permit for as much as 4 visits per week, in each format, together with Dolby Cinema and IMAX.
The revised A-Record may also embrace a brand new in-app profile image so that you just don’t have to point out a separate photograph ID on the field workplace, and other people as younger as 13 can now turn out to be A-Record members. Time to get some youngsters on the Nicole Kidman bandwagon.
“Even with this vital worth adjustment, most often the price of an A-Record membership will probably be lower than seeing two films monthly as a non-member, particularly so for those who see a film in our premium codecs and/or purchase your tickets on-line,” Aron wrote in his letter to members. “Additional, your A-Record membership will proceed to supply the identical nice advantages you at the moment take pleasure in, resembling free ticket reservations on-line, precedence lane entry, free popcorn and fountain drink dimension upgrades and $5 rewards for each $50 spent on tickets and concessions.”
For these unwilling to pay the upper charges, AMC is introducing a slimmer subscription bundle that may also launch on Might 7: AMC A-Record Traditional. Beneath that plan, you solely get one film per week, however at $14.99/month+tax. That deal will solely be out there at regular AMC theaters versus Dine-In choices.
This transformation comes shortly after AMC launched yet one more new loyalty program tier: AMC Stubs Premiere GO! That plan is free, similar to probably the most fundamental AMC Stubs loyalty program, however now you’ll be able to earn double factors on purchases and get extra perks — for those who see at the least eight films in a calendar 12 months.
AMC will report its quarterly earnings on February 25, when Aron is prone to additional deal with a few of these adjustments.