I haven’t seen a lot brouhaha at Hallmark since Candace Cameron Bure, Danica McKeller and extra stars left for GAF a couple of years in the past. The cabler has been attempting to get new streaming service Hallmark+ off the bottom, and in doing in order that they’ve managed to make some choices which have remoted their core fanbase, myself included.
The newest scheme needed to do with shifting well-liked time journey sequence The Manner Dwelling. They’ve backtracked, however I’m nonetheless involved about one massive change that’s coming.
Hallmark Shifting The Manner Dwelling And Then Backtracking
When you haven’t been up on The Manner Dwelling, over the past a number of days, Hallmark introduced The Manner Dwelling Season 3 could be headed elsewhere on the 2025 TV schedule. As a substitute of airing on guardian community Hallmark, it was anticipated to go straight to Hallmark+, like new sequence The Rooster Sisters and some different originals the channel has began to shift to streaming solely.
The factor is, I already pay for YouTube TV to observe The Manner Dwelling. Given I largely subscribe to a cable various for Hallmark content material (and my companion for sports activities) and given YouTube TV is even jacking up the value these days, the considered signing on for an additional streaming service just isn’t actually bringing me vacation cheer proper now. In actual fact, I’d resigned myself to simply not watching the brand new season.
However the energy of the lots is typically there, and over the weekend Hallmark backtracked on the plan to solely make The Manner Dwelling Season 3 accessible on Hallmark+. This, in concept, is nice information for followers who’ve been watching the present starring Andi McDowell, Chyler Leigh and Sadie Laflamme-Snow for the reason that starting! However this additionally brings me to the change I’m nonetheless involved about.
One Large Change About The Manner Dwelling Season 3 I Am Involved About As A Fan
So right here’s the gist: Most of Hallmark’s unique content material airs on the weekends, with new unique films sometimes airing on Friday, Saturday and Sunday nights. In terms of unique TV programming, together with The Manner Dwelling and When Calls The Coronary heart, these exhibits sometimes air on Sunday nights – an evening the place most households are at residence and never out and about residing their busy lives.
For Season 3, whereas Hallmark has backtracked on shoving the time journey sequence to its streaming service, the window they’ve determined The Manner Dwelling ought to air in occurs to be Friday evening. Right here’s the Twitter (X) message from the model:
ANNOUNCEMENT: As a result of overwhelming demand, all the season 3 of #TheWayHome will premiere on Hallmark Channel beginning Friday, January 3 at 9/8c after which you possibly can stream it subsequent day on @HallmarkPlus!
I’m not remotely even overselling once I notice the sequence is appointment TV, and I do know given I’ve turned some relations onto this present, it’s appointment TV to them too, in the best way Home of the Dragon, Survivor, High Chef and The Wonderful Race additionally nonetheless are for me. Throwing it on Friday evening type of feels just like the community is burning the sequence off slightly than letting it shine. Or, given it’ll Hallmark+ the subsequent day, possibly they’re hoping that comfort might be sufficient for some to subscribe?
That mentioned, I don’t have the metrics that Hallmark has. Maybe the typical viewers for The Manner Dwelling is much like one thing like Blue Bloods or Hearth Nation – each exhibits that managed to draw an viewers on Fridays regardless of it being thought-about a “dying slot” for years.
I personally imagine The Manner Dwelling is the strongest unique content material Hallmark has put collectively, most likely ever. A part of it is because the script was initially crafted with the intention of a streaming TV price range, and I can completely see it. Hallmark’s SVP Lisa Hamilton Daly introduced The Manner Dwelling together with her when she exited Netflix and the remaining is historical past. It’s straightforward to see why this one has earned fast renewals. It’s merely present, not only a good Hallmark present.
I can’t think about the community is attempting to simply burn the showcase given it has a popularity for exhibits operating for years and years previous what you’ll suppose could be their expiration date. (I nonetheless adore it, however that could be a shot at When Calls The Coronary heart.) However nonetheless, this whole saga has been so confounding to me, as have the modifications coming when The Manner Dwelling hits the TV schedule subsequent 12 months.