Producer Tutu Sharma ventures into the exhibition sector as his multiplex chain, Citara, is all set to return up in tier-2 and tier-3 cities. The Citara properties wouldn’t simply comprise an auditorium however would additionally include different leisure venues, which can make Citara a one-stop leisure vacation spot.
EXCLUSIVE: Tutu Sharma’s Citara anticipated to open with Pushpa 2; tickets 35-40% cheaper than different multiplexes: “Subsequent yr, we’ll attempt to FURTHER scale back the worth”; to additionally present Gabbar Singh Burger, Aishwarya Rai therapeutic massage, Madhuri Dixit haircut…
Bollywood Hungama spoke solely with Tutu Sharma and requested concerning the uncommon title. He made it clear that it needs to be pronounced as ‘Sitara’. He added, “Since it’s cinema-centric, now we have spelt it as Citara.”
He then defined his ideas behind beginning Citara, “We realized that cinemas are completely depending on the content material. If a giant movie doesn’t arrive, you endure. That’s how we determined to have an alternate income whereas making certain that every one of them are linked to films.”
Citara properties will include Reels Café, Glam Studios – The Star Struck Salon, CineHaat: Celeb Retail Retailers, Reels Level, Children Nook and so forth. Tutu Sharma defined, “The Reels Café has a chosen space the place you may make reels, known as Reels Level. We will put high-grade skilled music to your movies and ship it to you. It will probably additionally work as an audition reel for aspiring singers and actors. It may be forwarded to us; now we have a panel of a few administrators and producers on board.”
He continued, “The Reels Level additionally has a facility for doing a podcast. We consider that the brand new expertise is coming from tier 2 and three cities. You by no means know the subsequent large influencer can come from that space.”
Speaking extra concerning the café, he mentioned, “Our café gained’t simply serve samosa, popcorn and cola. It’ll have a curated menu, designed by Chef Sanyal. He’s educated in Germany. The menu would even be region-specific. So, the theatres in Gujarat would have extra Gujarati snacks. The identical applies to cinemas in Maharashtra and so forth. The menu would even be filmy. The tagline of the Reels Café is – Swad se karenge sabka swagat! It’ll provide dishes like Gabbar Singh Burger, Johny Mera Naam Chai, Mughal-E-Azam espresso and so forth. And that’s not all. On the Karaoke Centre, you’ll be able to have a night of singing songs. In the course of the IPL season, this space will present the matches.”
Tutu Sharma additional mentioned, “We actually have a filmy salon the place the décor could be film-related. It’ll present companies like Aishwarya Rai therapeutic massage, Madhuri Dixit haircut and so forth. The spotlight of CineHaat is that it’ll promote merchandise of manufacturers owned by actors, not those endorsed by them.”
As per the publicity materials of Citara, the manufacturers on board are Palmonas by Shraddha Kapoor, Soezi by Sonakshi Sinha, Rheson by Sonam Ok Ahuja and Rhea Kapoor, Padmasitaa by Padmini Kolhapure, Prowl by Tiger Shroff and The Man Firm by Ayushmann Khurrana.
If you happen to thought that’s all, you’re mistaken. Tutu Sharma exulted, “We even have a spot for teenagers which could have film-related photos of kid stars who grew to become grownup actors like Padmini Kolhapure, Rishi Kapoor and so forth. Dad and mom can safely maintain their youngsters right here and watch the movie within the audi. We intend that each part needs to be a spotlight by itself. Folks would possibly come to eat at Reels Café after which they’ll determine to go for a film.”
He additionally confirmed that one can enter the premises even with no film ticket and added, “By way of these measures, we’re assured that we’ll make cash even within the absence of a big-ticket movie like Pushpa 2. There would even be designated exhibits for re-releases in addition to regional movies. As an illustration, we are able to present classics on Friday evening.”
Cheaper moviegoing expertise
Tutu Sharma additionally claimed that the ticket costs will probably be cheaper, “Our cinemas will probably be positioned in Tier 2 and Tier 3 cities and we’re protecting the costs in verify. It’ll most likely be cheaper by 35-40% than the closely priced chains. On Nationwide Cinema Day, the tickets had been offered for Rs. 99 and each present ran with 100% occupancy. It vindicates the purpose that I’ve been saying for a very long time that it’s the ticket price that issues probably the most. These days, because of costly ticket charges, we have to plan to look at a film. The fundamental behavior of going to the cinema is curtailed. With Citara, we plan to deliver again this behavior. You gained’t must suppose that it is advisable decide and select the movie because the outing gained’t price you Rs. 3000.”
What concerning the meals and drinks? Tutu replied, “That will even be priced fairly. We’re specializing in increased gross sales and never increased costs. We need to get extra numbers and make revenue on the turnover and never by killing your buyer.”
Just lately, Mukta A2 cinemas made the astonishing announcement that the worth of snacks of their cinemas gained’t exceed Rs. 99. Tutu Sharma assured that even in Citara, the identical value technique could be adopted.
Typically, new cinemas provide tickets at low cost costs after which inflate the charges. When requested if the ticket charges would stay low even a yr later, Tutu Sharma smiled and acknowledged, “We’ll discuss once more subsequent yr on the similar time and the charges would be the similar. The truth is, we’ll attempt to additional scale back the worth!”
Inauguration plans
The large query after all is when do these Citara theatre begin operations? He replied, “We now have round 16 screens at numerous levels. In some cinemas, trial runs have began whereas in some locations, we’re awaiting licenses. However all of them are completely prepared. Hopefully, by Pushpa 2, it’ll be up and working.” The much-awaited movie releases worldwide on December 5.
These cinema halls are in Ambajogai in Maharashtra (3 screens), Jamkhambalia in Gujarat (2 screens), Nadaon in Bihar (2 screens) and 1 display every in Jwalaji in Himachal Pradesh, Ghumarvin in Himachal Pradesh, Baramulla in Kashmir, Handwara in Kashmir, Pulwama in Kashmir, Shopian in Kashmir and Tawang in Arunachal Pradesh.
Earlier than signing off, Tutu Sharma defined why he doesn’t plan to begin a property in Mumbai, “We don’t need to deal with Mumbai as actual property right here could be very costly. Additionally, it’ll be hypocritical on my half if I cost tickets for Rs. 350 due to this issue.”
Additionally Learn: Producer Tutu Sharma’s Citara Leisure to launch inexpensive multiplex chains concentrating on Tier-II & Tier-III cities: Report
Extra Pages: Pushpa 2 – The Rule Field Workplace Assortment
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