The re-release of the Harshvardhan Rane and Mawra Hocane starrer Sanam Teri Kasam on February 7, 2025 was an enormous success. Such that, te movie went onto turn out to be the very best grossing re-release in India. Nonetheless, it isn’t a hidden incontrovertible fact that when the movie was launched initially on February 5, 2016, it was not an enormous success on the field workplace. Now, in an unique chat with Koimoi, the administrators of the movie, Radhika Rao and Vinay Sapru opened up in regards to the cause behind the identical.
The director-duo revealed to us that the key cause about Sanam Teri Kasam not reaching a big portion of the viewers was as a result of the movie was not promoted and marketed correctly. Radhika Rao and Vinay Sapru additionally recalled being taken a dig on the studio which was accountable for selling the movie. They mentioned, “The studio betrayed us. Aapko Hum Kya Bataye, Hum Bol Chuke Hain However Aapke Platform Mein Bol Dete Hai Ki Jab Hum Image Leke Jaa Rahe They, Toh Woh Bol Rahe They Ki Aap Kyu Hamare Paas Baar Baar Aa Rahe Ho Ye Kehte Huye Ki Kisi Ko Aata Nahi Hai, Higher Promote Karo? Aapne Koi Masterpiece Banayi Hai? Aap Koi Bhansali Ho?”
Additionally they recalled the studio taking a dig on the casting of Harshvardhan Rane and Mawra Hocane in Sanam Teri Kasam. The director duo added, “Aap Kya Leke Aaye Ho? Na Aap Ki Forged Achi Hai, Na Aapki Image Okay Hain. Jitna Hum Promote Kar Rahe Hain, Woh Kaafi Hai Aapki Image Ke Liye Jo Ki Kuch Bhi Nahi Hai.”
Radhika Rao went on to say, “So when the intent of the studio was to not assist it so I can’t blame the viewers. Most important Yeh Bol Sakti Thi Ki Hum Sab Ne Bohot Mehnat Ki, Bohot Promote Kiya And Sab Tak Pohochayi Khabar. So the one cause Vinay and I imagine that the film didn’t do properly as a result of no person knew about its launch again then. Its like Jungle Mein Mor Naacha, Kissne Dekha? Lekin Jab Woh Mor Tha, Jab Woh Dusre Platforms Mein Gaya, Sabne Understand Kiya Ki Yeh Toh Mor Tha.”
The administrators concluded that they weren’t having to depend on any publicity when the movie was re-released on February 7, 2025. Radhika Rao additional mentioned, “Everybody beloved the movie, everybody was a fan. It had a cult standing That they had requested for the film to be launched and Hume Daante They in our Dms.”
Radhika humorously added what number of Sanam Teri Kasam followers apologized to her and Vinay Sapru for not watching the film in 2016. She added how the followers assured her that this time they’ll watch the film and replenish the theatres. She went on to say, “I don’t prefer to say that the viewers has modified, I don’t prefer to say that the occasions have modified. I simply need to imagine that there was a movie known as Sanam Teri Kasam so the minute they knew that the film has been re-released, they went to observe it.”
The Harshvardhan Rane and Mawra Hocane starrer registered ticket gross sales of 88K on the primary day of its re-release. It grew to become the very best grossing re-release in India by amassing 35.55 crores. It surpassed the likes of Tumbbad, Ghilli and Yeh Jawaani Hai Deewani which have been additionally re-released to realize this milestone.
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