Famend producer Ektaa R Kapoor just lately took to social media to specific her sturdy opinions on the state of the Indian leisure business. In a sequence of posts, she addressed the criticism Indian content material faces in comparison with worldwide productions, the viewers’s function in movie failures, and the corporate-driven nature of the business.
Ektaa R Kapoor slams Indian creators blaming Indian content material for not being ‘on par’ with worldwide content material; says, “I’m wondering if it’s ego, anger, or simply misplaced accusations”
Kapoor started by questioning Indian creators who declare that Indian content material is not on par with globally acclaimed movies and TV sequence. “When Indian creators cry that Indian content material isn’t at par with internationally acclaimed TV sequence n movies… I’m wondering if it is ego, anger, or simply misplaced accusations.”
In one other submit, she mentioned the underwhelming theatrical efficiency of movies like Superboys of Malegaon and The Buckingham Murders, directed by Hansal Mehta. Kapoor sarcastically identified how blaming the viewers is ineffective, saying, “Can we blame the actual culprits, the ‘audiences’?” She additional famous, “Because it’s no enjoyable blaming individuals in such summary phrases (can’t convey them down on social media, na, so no enjoyable), let’s simply say the most important a part of India is in its evolutionary stage so far as content material is anxious. You possibly can say it’s in its adolescence.”
Her most putting assertion got here in her critique of company studios and streaming platforms. Kapoor passionately urged creators to “struggle the system,” accusing business giants of prioritizing numbers over creativity. “Horrible of us studios and all of the apps to deal with leisure like an business! Film-making and content material creation isn’t a enterprise. It’s an artwork,” she wrote. Kapoor even referred to as for creators to fund their very own tasks, saying, “I urge creators to place their very own cash. Drawback solved!”
Whereas Kapoor didn’t straight reference any people, her feedback come within the wake of filmmaker Anurag Kashyap’s current criticisms of the Hindi movie business. Kashyap expressed his disillusionment with Bollywood’s give attention to large field workplace returns, stating that “everyone seems to be chasing unrealistic targets, making an attempt to make the subsequent Rs 500 or Rs 800 crore movie.” He lamented that this obsession has led to a poisonous atmosphere, inflicting him to relocate to South India looking for a extra creatively stimulating environment.
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