Relating to finishing up a profitable advert marketing campaign, there’s one rule advertisers all the time have at the back of their minds: intercourse sells. And if there’s one new intercourse image that’s emerged as of late, due to the 2025 TV schedule having the fabulous Season 3 of The Traitors, it’s Dylan Efron. Outdated Navy is utilizing this to their benefit for his or her new activewear marketing campaign, however I wasn’t anticipating Taylor Lautner to be a part of the spicy remark part.
Dylan Efron is among the faces of Outdated Navy in a intelligent advert that has him carrying the clothes in a single photograph, and carrying completely nothing in any respect in one other. As Efron commented with the brand new images, he was “saved by the emblem.” Test it out:
This marketing campaign is giving Ken vitality for certain. The remark part on Instagram is getting actual thirsty too, between one individual saying “By no means thought I’d have beef with a brand however right here we’re” and one other writing “Don’t be shy take away the emblem 🤭.”
However, I used to be actually not anticipating to see this from none aside from Twilight’s Taylor Lautner:
Outdated navy simply turned enemy #1 for a lottttt of individuals.
Lautner stepping into the discuss Dylan Efron dropping his trousers? I might by no means have guessed it if my life trusted it. Nevertheless, it’s too good, and completely true.
The Traitors Season 3 fellow contestant Chishell Stause stated one thing comparable with these phrases:
Undecided this helps Outdated Navy bc individuals are gonna be mad at them 😆😆
Clearly, this marketing campaign is working already with teasing us all, however that’s not the one factor that got here out of it. Outdated Navy additionally has Efron doing sweaty exercises and winking on the digital camera to do the trick, too:
@oldnavy
♬ authentic sound – Outdated Navy Official
Isn’t it nice to see Dylan Efron proceed to rise in fame after taking part in an awesome recreation throughout The Traitors? Whereas there was undoubtedly a winner we are able to’t imagine gained, Efron completely deserved all of the flowers he’s getting, as a result of he was actually taking part in the heck out of the whodunnit competitors. And naturally, we are able to’t overlook the time Bob The Drag Queen bought his brother Zac Efron concerned in a viral second or the epic bromance Efron has created with Boston Rob.
Since Dylan Efron’s run on The Traitors, the fact star has opened up about how good it has felt to have individuals “accepting” him, the way it’s “the most effective present” he may ask for, and the way being extra than simply Zac Efron’s brother has its perks.
Dylan Efron can also be joined by Lindsay Lohan, Quen Blackwell and Charo within the Outdated Navy marketing campaign. It’s the corporate’s first promoting effort targeted on activewear in over a decade, and contemplating their angle, I feel it is likely to be engaged on us already.