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Jamie McCarthy / Workers by way of Getty Photographs and Monica Schipper / Workers by way of Getty Photographs
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Doja Cat and Sydney Sweeney
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landscape-medium
Key Takeaways:
- Doja Cat’s viral TikTok parody takes goal at Sydney Sweeney’s American Eagle commercial.
- The industrial sparked backlash for its wordplay and perceived messaging round magnificence requirements.
- Neither Sweeney nor American Eagle has responded, however the web will not be holding again.
Not everyone seems to be loving Sydney Sweeney’s “nice denims,” and that apparently contains Doja Cat. On Tuesday (July 29), the rapper poked enjoyable on the “Euphoria” actress’ controversial American Eagle marketing campaign.
Dubbed “Sydney Sweeney Has Nice Denims,” the plain play on phrases appeared innocent at first. Nonetheless, as social media customers shortly identified, the marketing campaign would possibly’ve unintentionally implied {that a} white, blonde, blue-eyed girl with conventionally massive breasts represents the usual for “good denims” (or quite, “good genes”). In reality, some have even in contrast it to problematic Nazi-era ideas like eugenics.
Taking to TikTok, Doja Cat joined the discourse by quoting Sweeney’s commercial word-for-word in a thick Southern accent. “Genes are handed down from mother and father to offspring, usually figuring out traits like hair shade, character and even eye shade. My genes are blee [blue],” the artist stated. Within the unique video, the Emmy-nominated actress is seen zipping up her denims because the digital camera slowly pans nearer to her vibrant blue eyes.
On the time of reporting, neither Sweeney nor American Eagle has addressed the backlash. Nonetheless, the model did clarify its reasoning for casting her when launching the marketing campaign. “Sweeney’s girl-next-door attraction and foremost character power — paired together with her means to not take herself too significantly — is the hallmark of this daring, playful marketing campaign,” they wrote in a press assertion.
Notably, this isn’t even the primary controversy Sweeney has confronted not too long ago. In Might, she caught flak for teaming up with Dr. Squatch to launch a males’s pure cleaning soap bar infused together with her “precise bathwater.”
As for Doja Cat, who’s at present gearing up for the discharge of Vie, she introduced her return to TikTok just some hours earlier than posting her spoof of Sweeney’s industrial. “I’m going to be making extra [videos],” she informed followers.