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On Saturday (March 29), Doechii accepted Billboard’s Lady of the Yr Award and used the second to set the file straight. The “Nosebleeds” rapper shut down the concept that her success — or some other girl’s — got here from a “machine” or some magic “button.”
“We’re the creatives, we’re the executives, and we’re the innovators who’re simply as central to this trade as the lads. Clock it,” the Grammy Award winner mentioned in reference to the drained narrative that girls solely achieve music as a result of males make room for them. She went on to say, “I would like everybody to listen to me clearly once I say it’s not a button, it’s our mind. It’s not a machine; it’s our management. It’s not a conspiracy, it’s our vulnerability. It’s not an agenda, it’s God.”
To some, it might appear to be Doechii blew up in a single day, particularly since she doesn’t make the everyday “quick bulls**t,” to cite Tyler, The Creator. Nevertheless, anybody who’s been following her journey is aware of that the Florida native put in critical work. She went from recording songs just like the now-viral “Anxiousness” in her bed room to dropping pandemic-era gems like “Yucky Blucky Fruitcake,” and now she’s totally reaping the rewards of 2024’s Alligator Bites By no means Heal.
It’s much more spectacular once you do not forget that simply two years in the past, she accepted Billboard’s Rising Star Award on the exact same stage. “I had actually carried out so laborious I danced my sneakers off and needed to hop as much as the mic,” Doechii recalled.
Nevertheless, like most artists, the Swamp Princess has dealt together with her justifiable share of haters from day one. Currently, lots of the backlash appears to stem from her saying being a “straight man” is a crimson flag, exhibiting like to Kendrick Lamar — which, in fact she would, as she’s signed to High Dawg Leisure — or simply stan tradition spiraling uncontrolled over gross sales and chart discuss.
If we’re being trustworthy, Doechii is the furthest factor from an “trade plant.” She climbed her means up, and maybe extra importantly, she’s bringing one thing to the desk that not many ladies in Hip Hop are tapping into proper now.