Nykaa, one in all India’s main magnificence and life-style platforms, has introduced Deepika Padukone as its new world model ambassador. The partnership begins with a recent marketing campaign carrying a easy but relatable message — magnificence doesn’t want an event.
Deepika Padukone joins Nykaa as world model ambassador
The marketing campaign movie, titled “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hello Ho Nykaa!”, options Deepika in a playful avatar, encouraging girls to see magnificence as an on a regular basis type of self-expression relatively than one thing reserved for particular occasions.
Over the past decade, Nykaa has grown from an e-commerce enterprise to a family identify, providing a variety of world and homegrown manufacturers whereas creating immersive buying experiences for its 45 million prospects. In Deepika, the corporate sees a face that displays its ethos of authenticity and individuality.
Talking on the affiliation, Anchit Nayar, Government Director and CEO, Nykaa Magnificence, stated, “We’re proud to welcome Deepika Padukone to the Nykaa household. Her authenticity and flexibility completely complement our imaginative and prescient of main the transformation of magnificence in India and past.”
Deepika, who has balanced her Bollywood journey with worldwide recognition at occasions like Cannes and the Met Gala, echoed that sentiment. “Magnificence for me has by no means been concerning the highlight alone – it has all the time been concerning the on a regular basis rituals and training them with consistency. Nykaa understands this higher than anybody,” she stated.
Because the model’s ambassador, Deepika will entrance its flagship initiatives together with the Pink Friday Sale, Nykaaland, and the Nykaa Finest in Magnificence Awards.
Additionally Learn: After Kalki 2 ouster, Deepika Padukone promised full assist from Shah Rukh Khan
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