Now that’s contemporary. Mouthwash model Listerine has insured Cynthia Erivo’s mouth for $2 million, calling it “her Most worthy asset.”
“Oral care has at all times been an vital a part of my self-care routine,” Erivo mentioned in a press assertion for the brand new “Wash Your Mouth” marketing campaign. “What I like about partnering with Listerine is that they’re dedicated to creating positive a fundamental each day routine is executed completely. Brushing and flossing is vital, and with the ultimate contact of utilizing Listerine Complete Care Alcohol Free mouthwash, I do know my mouth is tremendous clear and which means I actually am prepared for something.”
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In an interview with PEOPLE, Erivo revealed how oral care elements into her pre-performance routine. “It’s the very last thing I do earlier than I am going on stage,” she defined. “I simply need to ensure that I really feel actually contemporary. It type of provides me a restart earlier than I am going on and sing or converse.”
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“We’re ecstatic to collaborate with the enduring Cynthia Erivo to assist shoppers acknowledge the significance of mouthwash,” added Kamran Shahzad, US Head of Industrial, Oral Care at Kenvue. “Our new Wash Your Mouth marketing campaign seeks to teach shoppers that whereas brushing and flossing begin the oral care routine, Listerine mouthwash completes it. Along with Cynthia, we’re making a daring transfer to assist defend one of the recognizable mouths in Hollywood as a result of we’re assured that Listerine ensures a more healthy mouth.”
The marketing campaign comes with a 30-second video, in addition to a behind-the-scenes clip. Watch each under.
Erivo isn’t the primary movie star to have her mouth insured for a multi-million-dollar sum. In 2007, Aquafresh took out a $10 million coverage on the smile of Ugly Betty star America Ferrera. Equally, Julia Roberts’ smile was lengthy rumored to be insured for $30 million, however she personally debunked that declare in a 2022 interview with The New York Instances.
Audiences will quickly see Erivo and her well-insured mouth entrance and heart on November sixth, when she and Ariana Grande are set to star in a reside Depraved particular on NBC. It airs two weeks forward of the sequel Depraved: For Good, which lands in theaters on November twenty first.
Erivo additionally not too long ago launched her sophomore studio album, I Forgive You, by way of Verge/Republic, and can embark on a sequence of reside exhibits this summer season, together with a starring position within the Hollywood Bowl’s staging of Jesus Christ Famous person. Get tickets right here.