Crocs has formally introduced the onboarding of widespread Indian actress Rashmika Mandanna as its model ambassador for India. This collaboration marks a major step for Crocs in strengthening its reference to the Indian market. The ambassadorship kicks off with the launch of the “Your Crocs. Your Story. Your World.” marketing campaign. Rashmika Mandanna would be the face of the Indian version of this international marketing campaign, embodying the essence of expressing private tales by means of distinctive type.
Crocs welcomes Rashmika Mandanna as India ambassador
“Crocs has at all times been a model I’ve felt related to — I like the enjoyable colours, quirky silhouettes, and the unapologetic individuality they stand for.” mentioned Rashmika Mandanna. “If you already know me, you already know I by no means draw back from expressing myself. Whether or not it’s my love for Ok-pop, Korean snacks, or sunflowers — I put on my coronary heart on my sleeve. With Crocs and Jibbitz™, I get to carry that aspect of me to life and create one thing that’s fully my very own. I’m so excited for my followers throughout India to expertise the ‘Your Crocs. Your Story. Your World.’ marketing campaign and uncover how they’ll specific their very own distinctive type with Crocs.”
Yann Le Bozec, head of Crocs worldwide advertising, shared, “Rashmika embodies every part Crocs stands for—authenticity, confidence, and private expression. Her unbelievable attain throughout India, particularly amongst younger audiences, makes her the proper ambassador to amplify our reference to the native client. With Rashmika main our marketing campaign, we’re excited to encourage a brand new era to have fun their individuality with Crocs.”
Sharing his ideas, Akshat Gupt, CCO and co-founder, Kulfi Collective, mentioned: “Crocs has at all times been about self-expression. By way of this marketing campaign, we needed to raise Jibbitz as a storytelling machine—one which visually captures how our experiences form us. It’s about proudly owning your world, your approach, and Rashmika brings this to life superbly.”
The marketing campaign is about to be complete, with a 360-degree strategy. This strategic transfer by Crocs goals to leverage Rashmika Mandanna’s widespread recognition and affect additional to reinforce the model’s presence and enchantment in India.
Additionally Learn: Rashmika Mandanna kicks off taking pictures for Maddock Movies Thama in scenic Ooty
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for up to date Bollywood Information, New Bollywood Films replace, Field workplace assortment, New Films Launch , Bollywood Information Hindi, Leisure Information, Bollywood Reside Information At the moment & Upcoming Films 2025 and keep up to date with newest hindi motion pictures solely on Bollywood Hungama.