Following the announcement of the movie Operation Sindoor by Nicky Vicky Bhagnani Movies in collaboration with The Content material Engineer, the manufacturing home known as Content material Engineers has formally denied any involvement within the challenge. The announcement comes amid rising on-line criticism of the movie’s timing and sensitivity, provided that it’s primarily based on India’s current army retaliation after the lethal Pahalgam terror assault.
Content material Engineers deny any affiliation with Operation Sindoor movie; problem official clarification
In a strongly worded assertion, Content material Engineers clarified that it isn’t related “in any capability” with the upcoming battle drama, including that it shouldn’t be confused with ‘The Content material Engineer’—a separate and unrelated entity. Talking on behalf of Content material Engineers, CEO Utpaal Acharya mentioned, “We have now no involvement – artistic, monetary, or in any other case – with the movie challenge ‘Operation Sindoor’ which was lately introduced. Any affiliation being reported is factually incorrect. We request the media and public to chorus from linking our identify to this movie.”
The clarification goals to set the file straight after confusion emerged over the similarity in names between the 2 entities – Content material Engineers and The Content material Engineer. In the meantime, social media backlash had intensified over the weekend following the movie’s announcement, with many netizens calling out the manufacturing for allegedly trivializing a delicate nationwide problem and utilizing the Indian Military’s current strike for cinematic publicity.
Operation Sindoor, as introduced on Might 10, is predicated on India’s strategic counterstrike in opposition to terror hubs throughout the Line of Management on the evening of Might 6 and seven. The operation was a direct response to the April 22 Pahalgam terror assault, wherein a number of Indian civilians misplaced their lives. The movie announcement obtained swift backlash on-line, forcing director Uttam Maheshwari to problem an apology for the timing and insensitivity of the reveal.
Whereas distancing itself from the challenge, Content material Engineers additionally reaffirmed its respect for the Indian Armed Forces, stating its “unwavering solidarity with their real-life sacrifices.”
Content material Engineers are recognized for his or her current critically acclaimed movie Phule starring Pratik Gandhi and Patralekhaa and now have a busy slate forward with movies Elham, Matinee, Tibba, Mugai (Tamil), and internet collection akin to Kahani Kalki Ki and Bhai Bro Comrade (BBC). Notably, Content material Engineers’ first Hollywood manufacturing Eleanor The Nice—Scarlett Johansson’s directorial debut—is ready to premiere on the 2025 Cannes Movie Competition on Might 20.
The India division of Content material Engineers is led by Utpal Acharya and is a subsidiary of San Francisco-based Content material Engineers Inc., a part of the Veear Group of Corporations, owned by local weather and AI entrepreneur Dr. Raj Khaware.
Additionally Learn: Film named Operation Sindoor introduced by Nicky Vicky Bhagnani Movies and The Content material Engineer, first poster additionally launched
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