Jake Tapper‘s new e book, Unique Sin: President Biden’s Decline, Its Cowl-Up, and His Disastrous Option to Run Once more, is likely to be on The New York Instances bestseller checklist, however its success has seemingly not carried out CNN and favors.
The e book, which Tapper co-authored with Axios reporter Alex Thompson, was launched on Could 20 and debuted on the high spot on the NYT bestseller chart, promoting round 54,000 copies in its first week. The e book particulars claims of a cover-up concerning Joe Biden‘s well being throughout his presidency and the lead-up to the 2024 presidential election.
Nevertheless, regardless of the e book’s success and Tapper’s wide-ranging promotional tour, scores for CNN’s The Lead with Jake Tapper had been down considerably year-over-year in Could. In line with Nielsen figures, the present averaged 525,000 whole viewers from April 28 by means of Could 25, a drop of 25% from the identical interval final 12 months.
Different CNN anchors, together with Anderson Cooper, Erin Burnett, and Kaitlan Collins, who’ve helped closely promote Tapper’s e book, additionally skilled year-over-year drops. In line with AdWeek, CNN was down 18% in whole viewers and 21% in the important thing 25-54 demo throughout primetime in comparison with the identical interval in 2024.
Regardless of rising from the post-election scores stoop since Donald Trump took workplace in January, CNN fell again in Could with its second-lowest weekday primetime and total-day viewership ever (December 2024 was worse). In whole day, the community dropped 14% in whole viewers and 13% within the demo year-over-year.
CNN isn’t the one cable information community to see declines, although. MSNBC additionally dropped in comparison with Could 2024; the community was down 24% in whole viewers and 34% within the demo throughout primetime. As well as, MSNBC was down 33% in viewers and 41% in demo throughout whole day.
Fox Information was the one community to put up positive aspects, with an increase of 23% in whole viewers and 32% in the important thing demo year-over-year in primetime. In whole day, the community was up 21% in whole viewers and 22% in the important thing demo.