Field Workplace: 5 the explanation why Harshvardhan Rane and Mawra Hocane’s Sanam Teri Kasam emerged a blockbuster in re-release

Does tragic love tales work on this age? Actually so. Sanam Teri Kasam, which has created historical past in its re-release, is an apt instance. Starring Harshvardhan Rane and Mawra Hocane, it made its theatrical comeback on February 7, 2025 and stunned field workplace commerce market with a complete enterprise of Rs 34.15 crore web in re-run. Let’s decode why Sanam Teri Kasam emerged as a blockbuster in its re-release.

Decoding Sanam Teri Kasam’s Blockbuster Run In Re-release: 5 Causes

1. Cult standing

It took 9 years for Sanam Teri Kasam to lastly get its due. The 2016 tragic romance was initially a flop and could not entice the viewers a lot throughout its authentic launch. Because the time flew, it obtained a cult standing through the years and now enjoys a loyal fan-following.

2. Sturdy phrase of mouth

Sanam Teri Kasam, which options then newcomers, Harshvardhan Rane and Mawra Hocane, garnered robust phrase of mouth for its emotional portrayal of Inder and Saru’s tragic story of affection and loss. Viewers, who beforehand watched the movie on digital platforms, advisable it to others which helped rising footfalls in theaters.

3. Energy of social media

Social media performed an essential position in rising the recognition of Sanam Teri Kasam, particularly amongst youth. Harshvardhan Rane campaigned for his nine-year-old film on Instagram and Twitter and even visited theaters to work together with followers. Furthermore, followers created Insta reels on its songs and put out film clips that generated immense buzz on social media.

4. Bringing old skool romance again

Within the instances of actioners, horror comedies, and thrillers, Sanam Teri Kasam was celebrated for bringing the old-fashioned romance again to the sport this time. It left many cinephiles teary-eyed. Millennials and Gen-Z gave thumbs as much as the movie. The nostalgia issue was the addition to its revival.

5. Reputation of its music

Backed by Himesh Reshammiya, the soundtrack of Sanam Teri Kasam, which shouldered the narrative in the easiest way attainable, received observed through the years by means of YouTube, OTT, and social media. Songs like Tera Chehra, Kheech Meri Picture and the title observe of the film grew to become standard amongst plenty.

Lord Shiva really blessed Sanam Teri Kasam and the workforce after practically a decade.