boAt, India’s No.1 audio wearables model, is proud to announce its partnership with acclaimed hip-hop rap artist KR$NA as its latest model ambassador. Recognized for his highly effective lyrics, genuine type, and deep affect throughout India’s youth, KR$NA completely embodies boAt’s daring, trendsetting spirit and dedication to delivering premium audio and life-style experiences.
boAt ropes in hip-hop rap icon KRSNA as its model ambassador
Celebrating individuality, fearless self-expression, and authenticity, boAt has all the time stayed on the forefront of connecting with the subsequent era of customers. KR$NA’s meteoric rise within the Indian hip-hop scene, relentless hustle, and skill to resonate with tens of millions of younger followers make him the perfect face to amplify boAt’s mission: empowering a era that thrives on originality, type, and cultural pleasure.
A real trailblazer within the music business, KR$NA has redefined Indian hip-hop with streaming blockbusters like YKWIM (116M+ streams), I GUESS (61M+ streams), and Joota Japani (38M+ streams). His sharp lyricism and genuine storytelling in tracks equivalent to Yours Really, No Cap and By no means Sufficient have reworked on a regular basis struggles and aspirations into anthems for at the moment’s youth, making him the proper voice to symbolize boAt’s spirit of boldness and originality.
On the partnership, KR$NA shared, “I’ve all the time favored to maintain every part restricted and let my music do the speaking, identical to boAt retains it actual by letting its merchandise converse for themselves. As each of us draw strongly from tradition, I consider this collaboration will vibe with each road and nook throughout India.”
By means of this partnership, boAt will roll out a collection of progressive campaigns that commemorate the intersection of music, tradition, and expertise. From unique content material drops and interactive digital experiences to high-energy on-ground activations, KR$NA and boAt will come collectively to interact India’s trend-conscious youth in contemporary, thrilling, and significant methods.
“At boAt, we’re dedicated to empowering the youth by providing premium merchandise that commemorate their individuality and daring spirit. KR$NA’s journey within the hip-hop scene is a testomony to resilience, creativity, and fervour – qualities we deeply resonate with. We’re proud to welcome him as our model ambassador and sit up for co-creating experiences that go far past expertise,” mentioned a boAt spokesperson.
As soon as an underground motion, Indian hip-hop has emerged as a significant cultural drive, with the youth more and more figuring out with rap and road tradition as an genuine medium of self-expression. With KR$NA’s fan base of over 4.6 million month-to-month listeners and his status because the true voice of Indian hip-hop, this collaboration reinforces boAt’s place as a culture-first, go-to model for India’s youth.
Additionally Learn: BOAT CEO Aman Gupta jokes on Netflix’s The Nice Indian Kapil Present; says, “Archana Puran Singh’s laughter is the true purpose behind BOAT’s success”
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