Actress Bhumi Pednekar, alongside together with her sister, lawyer-turned-entrepreneur Samiksha Pednekar, unveils Backbay, a next-generation beverage model that reimagines hydration for the fashionable Indian life-style. Rooted in wellness and formed by aware consumption, Backbay’s debut providing is pure mineral water, bottled at supply within the Himalayan foothills. Wealthy in naturally occurring minerals and electrolytes, it’s housed in glossy, planet-conscious cartons—designed as a daring, sustainable various to conventional PET packaging.
Bhumi and Samiksha Pednekar launch Backbay; beverage model brings Himalayan mineral water in planet-friendly packaging
Backbay is crafted for a brand new era of aware customers who search function, purity, and intentionality of their on a regular basis selections. Originating as glacial soften, the water slowly filters by means of mineral-rich formations, absorbing naturally occurring magnesium, calcium, and potassium. It’s drawn from a protected Himalayan reservoir and bottled in a women-led facility in Himachal Pradesh. Backbay delivers clear, naturally alkaline mineral water designed to nourish each your physique and your values.
“I’ve at all times been aware of what I eat and the way it impacts my well being and the surroundings,” says Bhumi Pednekar. “After I regarded on the bottled water area, it felt outdated and missing in belief. Regardless of being probably the most important beverage, water hasn’t seen significant innovation. Most choices are available in plastic, and the alternate options are both costly or inaccessible. This made us rethink how water must be sourced, packaged, and skilled. That’s how Backbay started. Each selection we’ve made displays our values of integrity, sustainability, and long-term influence. Backbay isn’t just a product. It’s a cleaner, safer selection – one which prioritises individuals and the planet.”
On the coronary heart of Backbay is its sustainability-first packaging. The water is available in light-weight, FSC-certified paperboard cartons topped with plant-based caps constituted of sugarcane resin. Absolutely recyclable, travel-friendly, and constructed to face up to India’s warmth with out chemical leaching, these cartons are as practical as they’re future-forward.
“Water is probably the most important product we eat on daily basis, but sarcastically, it’s additionally probably the most neglected,” provides Samiksha Pednekar. “The class is flooded with imprecise claims, plastic air pollution, and an absence of transparency. With Backbay, we noticed a transparent hole, to construct a hydration model rooted in integrity, design, and aware sourcing. This wasn’t only a enterprise alternative; it was an opportunity to simplify selections in a cluttered area and convey readability to one thing as elementary because the water we drink.”
Backbay introduces two versatile carton sizes tailor-made to suit seamlessly into your life-style. The five hundred ml pack is ideal for on-the-go hydration – whether or not you are heading to the health club, commuting, touring, or powering by means of a busy workday. For extra sustained refreshment at house, within the workplace, in wellness areas, or throughout eating places and HoReCa institutions, the 750 ml choice gives optimum comfort and eco-conscious type.
Backbay Aqua will enter the market on the finish of August, launching throughout choose cities by means of a well-planned mixture of high-impact retail and quick-commerce channels. The model’s omnichannel rollout contains main platforms similar to Swiggy Instamart and Zepto, supported by its personal D2C web site and Amazon to make sure seamless accessibility. To additional strengthen its presence, Backbay Aqua may also be obtainable at top-tier grocery locations like Nature’s Basket and Foodstories, in addition to by means of choose hospitality companions. Anchored in a wellness-driven product philosophy, a clear and sustainable provide chain.
Additionally Learn: Bhumi Pednekar and sister Samiksha Pednekar spark curiosity with cryptic sisterly chat: “Two Sisters, One Imaginative and prescient”
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