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Johnny Nunez / Contributor by way of Getty Photos
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Bay Swag attends HOT 97 Summer season Jam 2025 on June 20, 2025 in New York Metropolis.
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Key Takeaways
- The horny drill sound is evolving, and Bay Swag helps outline its melodic edge.
- His viral hit “Fisherrr” with Money Cobain marked a significant enhance in his buzz.
- Broken Ideas options Meek Mill, Quavo and Younger Thug, and displays Bay’s private and musical progress.
Queens drill rapper Bay Swag is prepping for the discharge of his debut album, Broken Ideas, providing a glimpse into the tumult he’s endured on the best way to Hip Hop stardom.
Bay Swag’s profession actually took off after showing on Money Cobain’s buttery-smooth 2024 hit “Fisherrr.” The duo seamlessly traded strains, and the viral hit assist create a brand new subgenre known as “horny drill” within the course of. The music made Bay a sizzling commodity, however you’d be mistaken to assume he was new to the music trade.
In a Rolling Stone function, Bay mentioned his father’s affect on his profession. His dad, Lloyd “Bay Lloyd” McKenzie, was a celebration promoter who labored with A Tribe Known as Quest and Swizz Beatz, however has been incarcerated since 2017 — serving an 85-years to life sentence for a 2012 homicide tied to a cocaine smuggling ring. He maintains his innocence, and Bay addressed the state of affairs in his 2017 music “Saucin.”
Bay credit “Saucin” because the second he determined to take his craft critically — a shift that’s culminating in his debut album. “My ideas had been broken loads from simply rising up, seeing the issues I’ve seen,” Bay instructed Rolling Stone. “Simply having to cope with a lot hate and envy.”
The best way Bay tells it, he’s lengthy been a recognized title within the music trade. He’s a part of Christian “King” Combs’ CYN collective and is on nice phrases with New York Hip-Hop legends like Jim Jones, Juelz Santana, and Jadakiss. With Broken Ideas he’s making his personal manner — however stays cautious of the tough realities that usually lie past the glitzy facet of the enterprise. Working example: the late PnB Rock, a good friend who was murdered in 2022. His dying was sobering.
“That f**ked me up,” Bay instructed Rolling Stone. “Being an artist is probably the most harmful s**t on the earth. You gotta publish the place you’re going to be… S**t loopy, bro.”
Loads of eyes and ears will probably be on Broken Ideas, which is out July 25 by way of UnitedMasters. The album options from 42 Dugg, Sheff G, Quavo, Kyle Ricch, Younger Thug and Meek Mill, who seems on the only “Seventeen.”