Earlier this summer season, Sydney Sweeney made headlines for a controversial American Eagle marketing campaign. For weeks, this marketing campaign that performed on the phrases denims and genes has left individuals speaking, as some have stated it alludes to the thought of eugenics. Whereas Sweeney hasn’t immediately addressed this, PR specialists and the individuals of the web have. In the meantime, she had a venture come out on the 2025 film schedule referred to as Americana.
Now, amid all this, the movie’s director and certainly one of its stars, Halsey, have opened up about this film being “devoured up by the zeitgeist.”
Tony Tost Candidly Wrote About Americana Being ‘Devoured Up By The Zeitgeist’
It’s vital to notice that Tost’s submit about Americana’s launch doesn’t point out Sydney Sweeney’s American Eagle controversy. Nonetheless, his X submit did deal with that he felt prefer it bought drowned within the zeitgeist, he defined:
One of many nice issues about films is that they outlive the zeitgeist into which they have been launched. As somebody whose first movie sorta bought devoured up by the zeitgeist, I will be curious to see the way it’ll get up after this second is over. Hopefully pretty effectively!
He went on to clarify in a thread that he wished to make a “hidden gem.” The truth is, he wrote about that need in a Letterboxd submit in 2022. Additional explaining this concept, Tost wrote that he instructed those who his “superb directing profession was to string collectively a collection of minor gems.”
Nonetheless, whereas Americana wasn’t essentially a flop, it didn’t carry out like he wished it to. To that time, the filmmaker defined how he’ll mirror on this expertise as he strikes ahead in his profession:
One image in — I do not know if a minor gem profession is possible lately. I believe I’ve bought to swing both greater or smaller. Excited for individuals to search out AMERICANA within the days/weeks/months/years to return. But in addition making an attempt to internalize the various classes discovered from swing #1.
So, it looks like Tost is working to maneuver ahead after this expertise that occurred concurrently his movie’s star’s American Eagle controversy. In the meantime, Halsey is defending the film amid all this discourse.
Halsey Took To Instagram To Defend The Movie And Its ‘Hardworking’ Crew
Over on Instagram, Halsey took to her tales on Thursday (by way of Each day Mail) to defend the movie. She was seemingly calling out people who have been boycotting seeing the venture over the controversy surrounding Sweeney. She wrote:
It is best to go see this film. As a result of [Tony Tost] made an distinctive movie, in honor of a style he is aware of intimately. As a result of his work and his imaginative and prescient are better than the 24 hr tabloid denim bullshit. He’s an unbelievable artist who made an amazing movie with a gaggle of hardworking, proficient individuals. For those who love cinema, than you must know that cinema comes first. That is cinema.
The report, which options screenshots of each tales, famous that Halsey deleted them.
Her different submit learn:
I do agree that our phrases are vital on this local weather. I don’t, nonetheless, assume that it’s truthful for the information cycle to predatorily rip a hardworking director and his hardworking crew for his or her movie that’s fully separate-from and unrelated-to a (fairly dumb) promoting take. If it’s not clear who the precise individuals I’m standing up for are, I’m sorry look nearer.
She loudly supported her director and the crew that labored on the thriller that additionally starred Sweeney and Paul Walter Hauser. In the meantime, she seemingly alluded to her co-star’s controversy and the way it may have influenced individuals’s option to go see Americana.
Throughout, this can be a advanced state of affairs, and because it evolves, we’ll preserve you posted.
Outdoors of Americana, Sweeney has two extra films popping out this 12 months, together with the mixed-reviewed Eden and the adaptation of The Housemaid. In the meantime, Halsey is within the means of releasing movies for her songs “Gasoline” and “Drive.” As for Tony Tost, he wrote for Poker Face this 12 months and appears to be shifting ahead to different initiatives.
In case you are concerned with seeing Americana, it’s nonetheless taking part in in theaters.