As recession fears proceed to gnaw at American shoppers, there’s one sector that has been seemingly untouched by financial anxiousness: dwell concert events and leisure.
Amid latest studies that just about 60% over Coachella attendees purchased tickets by a cost plan, new research have discovered that Individuals are keen to tackle debt to snag live performance and dwell occasion tickets.
The price of live performance tickets has skyrocketed lately, with Pollstar discovering that the common price of a live performance ticket in 2024 was $135.92. These increased prices don’t seem to have dissuaded shoppers, as Billboard studies that bank card holders spent a median of $300 per thirty days on dwell occasions between Might 2024 and April 2025.
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Gen Z concertgoers are much more keen to spend huge in terms of seeing their favourite artists. A Money App survey of over 2,000 American adults, performed by The Harris Ballot, discovered that Gen Z spent a median of $2,100 on live performance tickets over the previous two yr, with 75% of Gen Z keen to pay premium resale costs for dwell reveals.
However all of that spending is past many of those younger patrons’ means, with 19% of Gen Z respondents admitting to paying greater than they will afford for live performance tickets.
“Gen Z’s ‘do it for the plot’ way of living could also be eclipsing the Millennial YOLO in terms of spending on music-centric experiences,” mentioned Lindsay Bryan-Podvin, LMSW, Money App’s Monetary Therapist in an announcement. “Whereas saving for a home may really feel out of attain, a weekend competition is doable. I really like that they’re spending according to their values like neighborhood, experiences, and memory-making, however I all the time encourage topping off emergency financial savings whereas saving for epic reveals.”