Sydney Sweeney has gone from American Eagle flap to Americana flop. Weeks after the Euphoria actor’s AE denims advertisements sparked controversy, her movie Americana has bombed on the field workplace.
Americana opened to an estimated $500,000 from 1,123 theaters in its nationwide debut this weekend, rating sixteenth within the home field workplace, per The Hollywood Reporter. Against this, Sweeney’s 2023 rom-com, Anybody However You, opened to $6 million on its method to a home haul of greater than $88 million, in response to The Numbers.
As for Americana’s competitors, Weapons continued ruling the field workplace with an estimated $25 million from 3,450 theaters in its second weekend, THR provides. Freakier Friday got here in second place in its second weekend with an estimated $14.5 million from 3,975 theaters. And No person 2 got here in third with $9.3 million from 3,260 theaters in its field workplace debut.
Written and directed by Tony Tost (Poker Face) in his movie debut, Americana is against the law thriller through which outsiders and outcasts conflict in a small South Dakota city after a uncommon Lakota ghost shirt hits the black market. Sweeney joins Paul Walter Hauser, Halsey, Zahn McClarnon, and Euphoria costar Eric Dane within the pic.
Americana has had an extended journey to its theatrical debut. Sweeney and different costars joined the movie’s solid greater than three years in the past, in February 2022; Americana premiered on the 2023 South by Southwest Movie & TV Competition; and Lionsgate acquired worldwide distribution rights to the movie in March 2024.
Regardless of the dismal box-office outcomes, Lionsgate argues it has a multi-platform technique for Americana, together with a premium video-on-demand launch, and that the $500k opening body is “under no circumstances a disappointment, monetary or in any other case,” THR provides.
On the plus facet, Americana has favorable evaluations: It at the moment boasts a Metascore of 61 on Metacritic and a Tomatometer rating of 68 on Rotten Tomatoes. “Advised in 5 chapters and throughout a number of storylines, Tost’s first function is an admirably bizarre and fascinating odyssey that’s like Tarantino meets The Sugarland Specific (with a wholesome dose of Smokey and the Bandit),” Rolling Stone’s Marlow Stern mentioned in a single overview. “It’s brimming with concepts and profitable turns, specifically Sweeney and Hauser, whose romantic chemistry is very endearing, and McClarnon because the deadpan-hilarious face of anti-colonialist vengeance.”
Americana’s opening comes within the fallout of Sweeney’s advertisements for American Eagle, which performs on “denims” and “genes” being homophones and says the actor’s “blue” genes/denims are “nice.” Critics dinged the advertisements as echoing Nazi eugenics and white supremacy; critics of the criticism cited the backlash for instance of “woke” politics.