Alia Bhatt just lately appeared in a marketing campaign video launched by the Chandigarh division of the Narcotics Management Bureau. What was meant to be a powerful consciousness message quickly changed into controversy on-line, drawing sharp reactions from many customers. The criticism ultimately pressured the company to show off feedback on the publish, however the video nonetheless remained the speak of social media, with many persevering with to share and react to it in numerous methods.
Alia Bhatt’s NCB marketing campaign video faces on-line backlash
The clip was shared on NCB’s official X account, the place Alia urged folks to face in opposition to medication and assist the bureau’s mission. Inside hours of being posted, the video gained traction and went viral, crossing 1.1 million views and being shared greater than 680 occasions. The caption on the publish learn, “Alia Bhatt joins palms with NCB to unfold the message of a #DrugsFreeBharat #NashaMuktBharat #azadifromdrugs”.
Within the video, Alia addressed the difficulty of drug habit, calling it a rising menace to people, society, and the nation. She requested folks to assist the particular marketing campaign by saying sure to life and no to medication. She additionally inspired viewers to take an e-pledge by the hyperlink or QR code offered, stressing the significance of collective motion in preventing this drawback.
The response on-line, nevertheless, was largely destructive. The publish acquired solely six feedback earlier than the reply possibility was disabled, however trolling continued by quote tweets, the place folks didn’t maintain again their criticism. Many customers referred to as the video ironic and even humorous, with some questioning the selection of that includes Alia in such a marketing campaign, making the whole dialog extra concerning the controversy than the meant message.
On the work entrance, Alia was final seen in Jigra and can quickly be seen in Alpha and Sanjay Leela Bhansali’s Love and Conflict, the place she stars alongside Ranbir Kapoor and Vicky Kaushal. With these large initiatives lined up, the actress continues to stay within the highlight each for her skilled selections and her off-screen appearances.
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