Bollywood actor Ajay Devgn has formally rejoined Prayag India, a number one producer of sanitaryware and plumbing options, as its model ambassador, marking a renewed collaboration that pulls on shared values of energy, integrity, and belief.
Ajay Devgn returns as model ambassador for Prayag India, rekindles affiliation with Likh Ke Le Lo marketing campaign
This announcement comes with the launch of a recent marketing campaign, “Prayag Ghar Banaye Shaandar,” which goals to strengthen Prayag’s emotional join with Indian households whereas reaffirming its dedication to high quality and innovation.
Devgn, recognized for his commanding presence and rooted performances, beforehand represented Prayag within the common “Prayag High quality Bemisal – Likh Ke Le Lo” marketing campaign—a advertising and marketing success that went past the display screen to grow to be a colloquial phrase amongst shoppers. The model now seems to construct on that legacy with a marketing campaign that emphasizes the function of sturdy, reliable merchandise in shaping fashionable Indian properties.
Nitin Aggarwal, CEO of Prayag India, expressed pleasure in having Devgn again on board. “His authenticity and enduring enchantment throughout generations make him a pure match for our model. Our earlier marketing campaign wasn’t simply commercially profitable—it grew to become culturally important. This new part is about deepening our bond with shoppers via shared values,” stated Aggarwal.
Ajay Devgn echoed comparable sentiments concerning the partnership. “It’s at all times fulfilling to affiliate with a model that stands for one thing actual,” he stated. “Prayag has earned its place in numerous Indian properties, not simply due to its merchandise, however due to the belief it has constructed. The Likh Ke Le Lo marketing campaign resonated deeply, and I’m glad to proceed that story with Prayag Ghar Banaye Shaandar, which captures the soul of Indian properties.”
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