In a major judicial ruling, the Delhi Excessive Court docket has granted interim safety to Bollywood actress Aishwarya Rai Bachchan, restraining numerous events from utilizing her identify, picture, likeness, or different private attributes with out her consent. Justice Tejas Karia, in an ex parte ad-interim injunction, held that such unauthorised exploitation violates her character rights and infringes her proper to privateness and dignity.
Aishwarya Rai Bachchan wins massive in Delhi Excessive Court docket, character rights get protected
The Court docket’s order particularly prohibits misuse through any medium, together with Synthetic Intelligence, generative AI, face morphing, deepfakes, and machine studying. Among the many defendants are an inventory of recognized and unknown entities (together with “John Doe” defendants) accused of exploiting Rai’s id for business achieve with out authorisation.
Google LLC has been directed to take away and block recognized URLs inside 72 hours of discover. As well as, the Ministry of Electronics and Data Expertise (MeitY) is to challenge instructions to disable all infringing URLs inside seven days.
The court docket stated, “Persona Rights of people, merely put, entail the appropriate to manage and shield the exploitation of 1’s picture, identify, likeness or different attributes of the people’ character, along with the business beneficial properties that may be derived from the identical. Persona Rights might be positioned within the people’ autonomy to allow or deny the exploitation of the likeness of different attributes of their character.”
The court docket added, “In different phrases, the unauthorised exploitation of the attributes of a person’s character could have two aspects – first, violation of their proper to guard their character attributes from being commercially exploited; and second, violation of their proper to privateness, which in flip results in undermining their proper to reside with dignity.”
In his ruling, Justice Karia noticed “the misuse of the Plaintiff’s identify, picture, likeness and different components of the Plaintiff’s persona clearly constitutes infringement because the adoption of the aforementioned attributes … with none authorisation from the Plaintiff, will inevitably trigger confusion and create a notion of endorsement by the Plaintiff.”
The Court docket has scheduled additional proceedings: an look earlier than the Joint Registrar on November 7, 2025, and a full listening to on January 15, 2026.
Additionally Learn : After Aishwarya Rai Bachchan, Abhishek Bachchan recordsdata petition over misuse of his character rights
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