Simply this month, generative AI filmmaker Dave Clark spoke at IndieWire’s Way forward for Filmmaking Summit about how synthetic intelligence would be capable of assist filmmakers extra simply pitch and visualize their story concepts to Hollywood determination makers. When it got here to AI getting used for pre-vis, he mentioned, “I feel we’re there at this time.”
He was proper. The longer term is right here.
On Tuesday, November 19, Clark introduced the launch of a brand new content material studio that goals to provide movies, collection, and different new media through generative AI and with high Gen-AI artists and storytellers. The corporate will use a “reimagined manufacturing course of enabled by proprietary software program.” The studio desires to make authentic tales for a worldwide viewers.
Clark is founding the corporate alongside Fullscreen CEO George Strompolos and former YouTube content material govt Jamie Byrne, and Promise is launching with an funding spherical led by Hollywood legend Peter Chernin through his The North Highway Firm and Andrew Chen of Andreessen Horowitz (a16z).
Funding particulars weren’t disclosed, nevertheless it’s a powerful crop of trade expertise that ought to let Promise dwell as much as its title. Strompolos with Fullscreen helped form the creator economic system, and Byrne was instrumental within the early development of YouTube as one among its first executives.
“We’re investing in a brand new class of Gen AI expertise who mix conventional filmmaking chops with cutting-edge technical experience, setting a brand new customary for high-quality storytelling enabled by AI,” mentioned Strompolos. “We consider this can be a transformational second in leisure and a studio should be constructed from the bottom up — across the artists, the tech, and a brand new workflow — as a way to unlock its full potential.”
Byrne added: “We’re championing Gen AI artists and forming partnerships with a broad vary of rights-holders to carry their tales to life. Our productions will even see us working with members of the artistic group — from writers and administrators, to actors, visible results artists, and extra — tailor-made to every undertaking’s distinctive imaginative and prescient.”
Chernin beforehand lent his bona fides to Fullscreen, and his assist is a ringing endorsement for one among Hollywood’s largest producers.
Chernin acknowledged: “There’s something undeniably thrilling about Generative AI, and we’re bullish on George and Promise’s potential to empower storytellers. This workforce understands that prioritizing artists and creatives is the one method as we start to use Generative AI into the artistic course of, and Promise has probably the most creative and user-friendly mannequin now we have seen.”
“Generative AI is remodeling creativity and Promise is on the forefront of enabling the subsequent technology of creators and storytellers,” mentioned Chen, Basic Associate at a16z. “Our funding displays our confidence of their method to integrating expertise with the craft of storytelling.”
Promise is creating a software program product known as MUSE, which integrates Gen AI into the manufacturing workflow. The purpose is to create a “streamlined, collaborative, and safe manufacturing setting” for artists.
“Gen AI filmmaking is a artistic course of that mixes the experience of expert artists, hybrid workflows, and a collaborative manufacturing setting. Our purpose is to domesticate an area the place storytellers from all backgrounds can discover daring concepts, take dangers, and push the boundaries of storytelling,“ Clark mentioned.
Strompolos will function Promise’s CEO, Byrne will likely be President and COO, and Clark will likely be Chief Inventive Officer.
No tasks had been introduced at this time as a part of the corporate’s launch, however Promise says it’s actively partaking with Gen AI artists, Hollywood expertise, and rights holders to develop a slate of movies and collection throughout a number of years.
Clark is finest recognized for his viral AI quick “Battalion,” wherein he independently used generative AI instruments to create basically a take a look at case for an extended movie about the one Black troopers to land on the Normandy seashores throughout D-Day.
“It’s not this concept of changing, it’s this concept of augmenting us as filmmakers and giving us a superpower to essentially present our imaginative and prescient,” Clark beforehand mentioned of the potential of AI in movie at IndieWire’s panel dialogue early this month.