Aamir Khan made a path-breaking announcement right this moment, July 29, at a five-star lodge in Mumbai that he’ll launch his latest hit movie, Sitaare Zameen Par, on YouTube. The celebrity has opted for a pay-per-view mannequin, that’s, one will pay Rs. 100 movie to lease the movie. Discussions about such a mode had been occurring even earlier than the movie was out. Aamir was requested about it, however he denied any such plans to many journalists. To all these reviews, Aamir Khan, as a considerate gesture, apologized for mendacity.
Aamir Khan’s THOUGHTFUL gesture; APOLOGIZES with FOLDED fingers to media for LYING about Sitaare Zameen Par’s YouTube launch; DEFENDS bringing the movie on-line in simply 6 weeks of theatrical launch: “Pay-per-view CANNOT have an effect on theatrical enterprise of my movie”
Aamir Khan started by saying, “To all these journalists who requested me whether or not my movie was approaching YouTube and I denied the identical, I would prefer to fold my fingers and apologize for mendacity. Predominant kuch aur bol nahin paa raha tha. I needed to guard the theatrical enterprise. Meri shuruaat hui hai cinema se and I’m very loyal to theatres. Therefore, I am going to make all efforts to guard the theatrical enterprise. Therefore, whereas doing this experiment, we needed to guard the theatres. In consequence, I needed to say that I’m not bringing my movie on YouTube. Woh mujhe kehna pada aur uske liye important maafi chahta hoon. Sadly, I needed to lie. If I had not lied, mera jo sapna tha, woh wahin khatam ho jaata.”
Aamir Khan’s resolution to deliver Sitaare Zameen Par in simply six weeks of theatrical launch has additionally raised eyebrows, particularly when he typically rejected the thought of a movie releasing in 8 weeks on OTT. On this, he replied, “Pay-per-view mannequin and subscription mannequin mein zameen aasmaan ka farak hai. After I launch my movie after 8 weeks on a subscription mannequin, an individual who has purchased a subscription to that OTT platform isn’t shopping for my movie per se. He is paying to entry movies obtainable on that platform. After a number of months, he’ll study that my movie can also be obtainable. He might or might not watch it. As a inventive individual, I would prefer to take a thousand steps in direction of my viewers. However I need my viewers to take one step in direction of me. Once we go for a subscription mannequin, we’re, kind of, offering the movie without spending a dime. Pay-per-view is identical mannequin because the theatre. Theatre expertise is totally different. You watch a movie with 300-500 individuals. You snort, cry and clap collectively. The theatre is supplied with Atmos sound. That’s an expertise and it is a totally different expertise. In cinemas, viewers may really feel extra amazed. However on YouTube, viewers can have the choice of comfort. Therefore, it was my plan from the start to deliver the movie on YouTube on the finish of its theatrical run.”
One other journalist requested on the identical traces and Aamir Khan mentioned, “OTT is a very totally different mannequin. Let me make it clear that I’ve no objection to OTT platforms. However I do not just like the association that the movie has to launch on OTT 8 weeks after launch. Therefore, I moved away from it. I’m not of the idea that the pay-per-view mannequin can have an effect on the theatrical enterprise of my movie.”
Additionally Learn: Aamir Khan ADMITS that he was supplied Rs. 125 cr for Sitaare Zameen Par’s OTT rights: “Mujhe woh badi firm ke Rs 125 crore nahin chahiye. Mujhe meri viewers ka sau rupaye chahiye”
Extra Pages: Sitaare Zameen Par Field Workplace Assortment , Sitaare Zameen Par Film Evaluate
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