In a transfer that’s ruffled various feathers in North India, Aamir Khan has unexpectedly concerned himself within the Coolie (Hindi) launch technique – regardless of doing a mere prolonged visitor look within the movie.
Aamir Khan intervenes in Coolie launch: Makes direct name to PVR-Inox, seeks premium showcasing forward of Struggle 2 conflict
The prolonged cameo, pitched as a goodwill gesture towards Rajinikanth, was carried out by Aamir Khan free of charge. However now, Aamir has reportedly known as PVR-Inox boss Ajay Bijli straight, aggressively requesting premium showcasing for Coolie throughout the nation, and has even pushed the multiplex chain to do a advertising tie-up with the Rajinikanth starrer in North India. The decision has left the PVR-Inox workforce shocked. “Aamir has no monetary stake in Coolie. This wasn’t anticipated,” stated a supply near the matter to Bollywood Hungama.
Business insiders consider that is much less about friendship and extra about enterprise. Struggle 2, starring Hrithik Roshan, NTR Jr., and Kiara Advani, and backed by Aditya Chopra’s YRF, is being positioned as the subsequent mega franchise occasion. Caught within the center is PVR-Inox, now strolling a tightrope between two giants: YRF and Solar Footage. The telephone name from Aamir, insiders say, has triggered nervous murmurs throughout the exhibition chain, given his long-standing relationship with Ajay Bijli and a historical past of last-minute interventions.
What ought to have been a simple launch has now became a battleground of egos, leverage, and legacy. And as all the time in Bollywood, the actual present begins off-screen. Curiously, each Aamir Khan and NTR Jr. are doing a movie on DadaSaheb, and the off-screen battle makes issues much more intense.
Additionally Learn: Rajinikanth vs Hrithik-NTR Jr. at field workplace: Coolie takes SHOCKING 6X lead over Struggle 2 in US with 9 days to go!
Extra Pages: Coolie Field Workplace Assortment
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