In a daring transfer that might disrupt standard digital launch fashions, Bollywood celebrity Aamir Khan is exploring a Pay-Per-View (PPV) launch of his upcoming movie Sitaare Zameen Par on YouTube, roughly eight weeks after its theatrical debut on June 20, 2025. If applied, the movie would bypass conventional OTT platforms and as an alternative supply audiences a versatile, subscription-free viewing possibility.
Aamir Khan eyes YouTube Pay-Per-View for Sitaare Zameen Par eight weeks after theatrical launch
Directed by R.S. Prasanna, Sitaare Zameen Par is touted as a non secular successor to Khan’s critically acclaimed Taare Zameen Par (2007), and offers with themes of psychological well being and inclusivity. The choice to discover YouTube PPV aligns with Khan’s popularity for innovation and his longstanding dedication to significant cinema with mass attain.
A commerce supply knowledgeable Bollywood Hungama, “Aamir has at all times believed in pushing the envelope – not simply in content material but additionally in how movies are dropped at audiences. With Sitaare Zameen Par, he’s exploring a mannequin that ensures wider attain with out locking viewers into particular OTT subscriptions. If this works, it would open a brand new monetization avenue for filmmakers who don’t need to compromise on artistic management or income share.”
The technique echoes a rising business sentiment that various launch fashions – particularly direct-to-consumer digital platforms – could supply filmmakers extra autonomy and higher margins. For Khan, who has usually taken unconventional paths with each storytelling and advertising and marketing, this transfer may mark one other milestone in reshaping how Bollywood connects with its world viewers.
With anticipation constructing for its theatrical launch, all eyes at the moment are on how this YouTube experiment unfolds – and whether or not it would spark a broader shift in post-theatrical movie distribution.
Additionally Learn: Aamir Khan set for first sequel in over three many years with Sitaare Zameen Par
Extra Pages: Sitaare Zameen Par Field Workplace Assortment
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